WHAT DOES SEO RANKING MEAN

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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User-friendly navigation: The most important pages are readily accessed two or three clicks from homepage and user is not overwhelmed with an abundance of links.

Speed: Site loads quickly on mobile platform.

Touchscreen readiness: Site is optimized for touchscreen functionalities, e.g. tapping and scrolling.

User-friendly visuals: Images are retrievable, accessible and don’t slow down page loading time. Good visuals increase traffic from image searches.

Technical quality: Refers to technical quality as perceived by search engines. Domain is not flagged as unsafe. HTML and CSS validation shows site is error-free.

How well the technical elements of a site enable it to be accessed, crawled, and indexed by search engine bots. If a site isn’t properly indexed, it will not be ranked by search engines and no amount of on-page content or links will bring visitors to the site. Hence technical SEO is a key driver of organic traffic.

Technical SEO is often an afterthought once a site has gone live, but most of the issues that get flagged in a technical SEO audit can be avoided if they are considered in the early stages of the web development process.

Search-engine (and user-) friendly URLs: URLs are meaningful to users, don’t link to duplicate content, and use hyphens rather than underscores where possible.

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

Server response: The server loads pages quickly and securely over an HTTPS connection, and returns no 404, 500, or 4xx status errors.

Your site’s final SEO Score is determined by its performance in four subcategories: Technical , Content , User Experience , and Mobile . Individual checks with different weightings are aggregated to provide a score for each of the subcategories. Some checks are scored solely on whether an element is absent or present (e.g. whether a site has a sitemap), while other checks are scored on percentage completed (e.g. the percentage of pages with no 404 error). In the table below you will find detailed explanations on each subcategory, and what’s needed to attain a high SEO Score. The SEO Score contributes to the overall Digital Certainty Index® (DCI®)

Indexable meta-content: Meta-titles and short descriptions are present for all pages. This helps search engines understand the context better and sets visitor expectations.

Unique content: No duplicate page titles or meta-content present. Duplicate content hurts SEO.

Responsiveness: Content is dynamic and optimized for the mobile operating system.

Indexability: Site is highly indexable by search engines. The presence of a sitemap and structured data markup tells search engines how and what to index on a site. Noindex and nofollow tags are used sparingly but sensibly to prevent search engines from indexing or passing authority to un-endorsed sites. There are minimal page re-directs or only 301 redirects to avoid losing ranking.

Note: The Digital Certainty Index® (DCI®) is patented.

On-page SEO refers to factors on your own website that you can optimize, such as the underlying code and the content.

Here are some of the aspects you can control even if you’re not a coder:

All it means is that as you’re doing research, you should only pull from reliable sources with high domain authority. To be honest, for your users’ sake, you should probably be doing this anyway to ensure you provide the most value.

Top 10 Current Ranking Factors for Google.

This is really what the essence of SEO comes down to. Is the goal to make content that Google can easily read and rank, or is it to make content that your users will enjoy?

Our roundup of video marketing stats shows that:

HTTPS isn’t a factor in deciding whether or not to index a page, but Google’s own John Mueller has tweeted that it’s a “light-weight ranking factor” and that “having HTTPS is great for users.” We at OptinMonster agree.

Unsurprisingly, the first of our SEO ranking factors has to do with having the right kind of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl.

But let’s wrap up by discussing the question on every new SEO-er’s mind.

You’ve likely heard inbound links referred to as “backlinks.” Your goal is to get as many highly authoritative sites to link back to you. That also means you want to have very few inbound links from low-quality domains.

7. User Experience (RankBrain)

You can do a competitive analysis of the top 10 results in the SERP to see how you can make your content even better! Then you can fully optimize your content by making it an improvement over the current search results.

For a while now, Google’s been using artificial intelligence to better rank web pages. It calls that signal RankBrain. This includes other signals that affect your search engine ranking. These include:

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know.

Related Resource: See The Ultimate Guide to SEO Link Building to learn the tricks & techniques the experts are using to build quality links.

8. Links.

Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.

On page 2 of Google.

But the best idea is to start using Google Search Console (if you’re not already). This has an entire section dedicated to updating you on your site’s performance, including speed.

Both types are included in the top SEO ranking factors. Before we hit our top 10 ranking factors, though, let’s make sure we’re all on the same page about monitoring and tracking ranking.

You should never sacrifice your user’s experience (UX) to make Google happy. Doing so will only annoy your audience, which will then, ironically, get you penalized with Google!

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