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Here are some other ways to quickly increase your number of backlinks:
Read on to find out the true meaning of SEO and how to use it in marketing your business.
Simply put, a backlink is a link on another website that points back to your site. Google and other search engines like to see a lot of backlinks to your website because it’s one way to see that your content is valuable and reputable. The more reputable sites that point back to yours, the higher you’re likely to rank in search results.
This list is by no means exhaustive, but it does include some of the most critical factors you’ll want to consider when auditing your site’s SEO.
Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking for so you can make a choice and proceed with your purchase.
SEO stands for “search engine optimization,” but to fully answer your question, the simple meaning of SEO in marketing your business is the process of improving your website so that search engines like Google are more likely to show your business in users’ search results.
We think SEO should be a priority for your business, and we want to help. That’s why we’re expanding our online marketing platform to include SEO tools that provide personalized recommendations to help you rank higher in search results and generate more traffic to your website.
Drive more traffic to your site with both built-in and customized SEO tools.
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As 2021 is nearing its end, we want to leave you with one more gift. The gift of knowledge! I know it’s cheesy and probably something my Read More >>
Former Senior Content Manager at Constant Contact. I like empowering small business owners and nonprofit professionals to reach their audiences with stories that motivate action.
Optimization isn’t just about tagging, cleaning, and organizing your website’s content. A big part of your SEO strategy should be content creation . When you regularly update your website with fresh, quality content — blog posts, videos, customer testimonials, etc. — you’re more likely to rank well in search results.
It’s essential to know how your website is doing in terms of SEO before you can understand how to improve it. You should scan your site periodically with an SEO tool to track your progress over time and keep your website ranking highly in search results. Some of the most important things you’ll want to look at are:
You can find the new SEO tools in your Constant Contact account by clicking into the “Website” tab, then clicking “SEO.” Here are some additional actions I recommend taking ASAP within the SEO section of your Constant Contact account to monitor and improve your SEO:
How to improve search engine optimization.
Website SEO involves technical optimization, as well as researching keywords, implementing those keywords into your site, and continuously improving your content to make it easier for people to find. If that still sounds complicated, that’s okay. There’s an easier way to manage your own business SEO efforts.
There are entire businesses dedicated to SEO, and the process can sometimes be complicated and costly, but don’t fret! There are several DIY ways to make your website rank higher in search results.
If you’re using our SEO tool, we’ll automatically suggest some actions you can take to optimize your site quickly.
Once you’ve completed your audit, it’s time to get to work improving your search rankings on your most important webpages. This is the part of SEO where those keywords come into play. You’ll want to make sure they are included in several important areas of your site, as mentioned above.
The best way to generate a large number of backlinks is to create quality content that people want to share or reference from their websites.
Have you heard the term SEO but wondered what it stands for? Maybe you know it stands for “search engine optimization,” but do you know the actual value of SEO in marketing your business?
If you’re a Constant Contact customer, take a look at how to get started with our SEO tool and improve your search rankings today! In just a couple of steps, we’ll scan and analyze your website and provide clear, step-by-step instructions that you can follow to make sure more customers find you online.
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Technology moves forward fast. Every year, there are new, hot social media apps, better smartphones, and other tech advances that promise to Read More >>
Search engine optimization isn’t a “one and done” task. It’s something you’ll want to monitor and continuously improve over time. Consider doing so with a quality tool to ensure that you’re making the best use of your time and money.
Now that you know how your site is doing, let’s take a look at how to improve your SEO and rank higher in search results!
SEO is how you make sure your business website shows up on that search results page. And it’s absolutely key to making sure that potential customers can find you .
A more straightforward and timely way to get backlinks is guest-posting on a respected blog. In exchange for a well-thought-out blog post, the owner of the blog will likely provide you with a backlink or two from their site.
Let’s take a look at a few steps you can take to drastically improve your website’s SEO.
When it comes to marketing your business or organization online, planning ahead can often make the difference between a good year and a tough Read More >>
SEO means Search Engine Optimization and is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
However, if you change the query to “Atlanta Falcons hat,” which signals to Google that you might be shopping, the SERP results change to feature more sponsored results.
A query like this usually generates so many ads because there’s a strong chance that the searcher is looking to buy shoes online, and there are lots of shoe companies willing to pay for a feature in the AdWords results for this query.
How do search engines work?
Since there appears to be no purchase intent behind the query, advertisers are not willing to bid for the keyword, so there are no AdWords results.
To many people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. Because Google is the dominant search engine, SEO typically revolves around what works best for Google. It’s useful to have a clear understanding of how Google works and why.
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.
Let’s say you search “Mailchimp guides and tutorials.” This is a clear, unambiguous search. Google understands what you’re asking for, and it delivers a useful page as the top organic result—Mailchimp’s own page with that title.
While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.
The volume of ads on a SERP depends on what users have searched. If you were to search the word “shoes,” for example, you’d likely find a substantial number of the top results are ads. In fact, you’ll probably have to scroll down the page to find the first organic result.
The anatomy of search results.
SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue. Instead, Google delivers organic results based on its assessment of a site’s relevance and quality. Depending on the type of search query, Google will also include different elements on the SERP, like maps, images, or videos.
This is what Google counts on. Advertising revenues accounted for more than 80% of the $182.5 billion that Google generated in 2020. So while search functions remain its core product, it depends on its advertising business.
Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.
Google also provides businesses with the opportunity to pay for an advertorial placement at the top of search result pages. The word “Ad” indicates these listings. Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through AdWords. You’ll see these ads on more generic queries in particular.
How Google makes money.
Other than the small label, these search results look almost indistinguishable from other search results. Of course, this is intentional, as lots of users click on these results without realizing that they’re ads.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated algorithm that determines what results to display for each search query.
Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.
From Google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome.