WHAT IS A LINK WHEEL SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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If you are a business trying to rank higher on Google, they will analyze your site’s source code, your website’s domain authority, your websites keywords, and your content – and you will be given a ranking penalty if they see something amiss.

And you won’t be able to do anything about it.

In practice, a lot of businesses that create link wheels do so out of a desire to rank higher on Google – rather than to drive customers to their website. But, both goals can be met by creating a link wheel, and they do share common characteristics – click-bait, simplicity, and popularity are the main ones.

A link wheel is a black hat SEO technique where you – as a business owner – create several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, which is – pretty much – the textbook definition of Black Hat SEO.

But, if you are focusing on creating a site where people can shop for, and buy products, you are probably not going to rank any higher on the search engine results pages. You are simply just not providing enough value.

Google’s Ranking Factors.

If you do the basic maths, you are going to know that a link wheel won’t get you any higher on the search engine results pages – in fact, it may even get you lower.

For the most part, if you are using a link wheel to rank higher on Google, you aren’t trying to compete against the top 100 websites – you are just trying to be relevant.

It’s tempting to try and stack the deck by adding links from blogs and sites that are popular, but they won’t do anything for you.

Most businesses who create a link wheel are creating multiple websites, then adding the relevant links to the website they are trying to rank for – that way they increase the impact of their respective websites’ links.

In my next post, I’m going to look at the different variations of link rot and how to combat it. If you are looking for a quick guide on how to make Google happy with your website, then don’t miss this post.

At the same time, a lot of businesses do an amazing job at making their websites easy for their visitors to understand, navigate, and use – but still only have a single page website.

There are a lot of great reasons to use a link wheel, if you are trying to rank higher on Google. But, if you are trying to rank your site for something else, and you are trying to find visitors in the most effective way, you should not do a link wheel.

A link wheel is a list of websites that you have created, designed to engage the natural emotional responses of the internet, attracting links, social shares, backlinks, and search engine optimization. In an attempt to rank higher on the search engine results pages of a search engine.

Google’s ranking algorithm considers your rankings across several different ranking factors, and if they see links from low quality sites, they will drop your site and you will appear lower on the search engine results pages.

With a link wheel, you have given up a lot of link juice that other websites could have used for ranking. There is no logical reason for doing a link wheel if you are trying to rank higher on Google – just keep it simple.

What is a Link Wheel?

This is fine – you are not competing against sites with extremely complex back-ends, or you don’t want to focus your entire SEO strategy on SEO.

Even if they did, do you know what would happen?

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No Link Wheels.

You can use the following web 2.0 sites to create multiple sites and apply the link wheel technique:

And the idea behind link wheel creation was to share the spam link content with a user-generated website which has a decent ranking on the search engine. E.g. WordPress, Blogger, Tumblr, etc. We can also call this content as junk content. And Google won’t find out the difference because there are already so many links on the above sites. The junk content and spam links.

People have a misconception that using link wheel for rank improvement is not legal. It is not. If you have link diversity and are using good quality content in the blogs, it is completely useful and legal.

Initially, there were many webmasters who didn’t appreciate the practice of the basic pattern to create backlinks to their websites for enhancing the ranking, so the basic link wheel is not effective nowadays. Moreover, this practice was quite easy for the crawlers and robots to track the activities of the website owners as a result of which one can easily get penalized for the manipulation of the rankings.

Before we proceed with the working with link wheel, let’s know what is it and how is it used?

Link Wheels Are Legal Or Not?

It is a smart technique to get targeted traffic to the website and increase its ranking by creating a link wheel among small private blog networks of web 2.0 and social media properties. In simple words, to create this, we need to create some blogs and link them with one another.

To deal with this issue, a more effective technique was required for creating the backlinks. And this way, advanced link wheel technique was invented.

You all have been struggling to create backlinks to your websites so that it gets good ranking in the SERPs, let us introduce the link wheel technique, with the help of which you can get a higher ranking or a better position of your website in the search engine and get more traffic to your website.

One of the very effective techniques that have been initiated is a link wheel. It is exactly like it sounds, a group of links that link to one another to form a wheel.

The idea was to create a pattern of links from one website to the other and finally to the main site. Majorly it falls under search engine optimization; however, we can use social media techniques as well to create the link flow.

You have to be a step ahead of Google as it catches the activities performed using black hat techniques and ban the page if caught. So, create a new site before Google finds out the previous site, having more spam than the previous one.

It not only helps to improve the ranking of your website in the SERPs but also helps in getting your blogs/websites indexed on the search engines.

Here is how the basic link wheel structure looks like:

The link wheel is used by many bloggers and SEO experts especially for event blogging to get the best results in a limited span of time. And here we will show you the complete link wheel tutorial.

However, it is not easy to accomplish this technique and requires to be performed with a lot of dedication and alertness.

How Can You Promote Link Wheel Technique For Your Site?

This way, you will create a link, and after the wheel of links is created, you have to give your links to the main blog/site.

As you can see from the above diagram, there are eight web 2.0 blogs that have been created and one main blog represented as “Your Money Making Site”. For performing a link wheel, you will link the1st blog to 2 nd blog, 2 nd to 3 rd , 3 rd to 4 th , 4 th to 5 th , 5 th to 6 th , 6 th to 7 th and 7 th to 8 th , and 8 th to 1 st blog; and finally you will link all the 8 blogs to the “you money making site” which is your main website.

Together, the junk content along with the spam links will improve the page rank of the blogs/sites linked to the main sites. Each site gets a good page rank which is passed on the main website.

Link wheel is an advanced SEO strategy, which is overlooked by many. People assume link wheel to be a link building strategy or technique.

However, if you are using trashy or duplicate content with incorrect intentions and poor SEO, it will be considered as illegal, and your site will be penalized by the robot. This is why it is considered as a “Black Hat Style”. Also, we would recommend you not to use any automatic link wheel services as most of them will probably be spammed.

The advanced link wheel is based on the concept of randomization. There is a mix of web 2.0 properties, blog posts, social media and article submissions. There are multiple link wheels or sets with a randomized break among every smaller link wheel set.

That’s how you can build backlinks to your blogs. We hope that this technique will help you in boosting your search engine rankings and get the money flow you desire on your blogs. If you have any doubts, then feel free to leave a comment below.

The Evolution of Advanced Link Wheel.

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