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You can optimize the photos by adding keywords to the image files and providing the ALT tags.
First, it makes your writing skimmable and therefore easier to read for your readers. People are more likely to share things that are easy to read.
Here’s what you’ll read about.
Also, using credible sources within the body of your text creates trust with your readers.
Needless to say, if you want your business to thrive, you need to make sure you write SEO-friendly content.
These days, it’s rarely the case. Even on the GetResponse blog you’re reading right now, you’ll mostly find articles that are 1,500+ words, and published less frequently.
The same goes for search engine robots. When crawling through your site, they’ll recognize your headlines and use them to better understand your content, like which parts are the most important ones and so on.
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Also, having headers and sub-headers increases the keyword saturation, but remember to not abuse this to game the system.
One of the ways search engines rank content is by the number of backlinks they get.
Images are essential to making your content interesting and shareable. People are far more likely to purchase from a company whose website has attractive and relevant photos.
Back in the day, most blog posts you’d read would have up to several hundred words. It was a numbers game, the more posts you’d publish, the more traffic you’d get.
Then, use that information to find the approach that’s going to work best for your niche.
As you’re about read in this article, making your content SEO-friendly takes much more than just spraying keywords around your posts, videos, and other forms of content.
I’m not saying it’s easy. There is plenty of thought and foresight that goes into writing strong SEO content.
3. Optimize the length of your article.
And once you start writing, use the keywords in the title, headlines, meta descriptions, ALT tags, and main copy.
SEO-friendly content is the type of content that’s created in a way that helps the search engines rank it high.
Power this up with some promotional activities, like sending email marketing newsletters to your contacts list and a good marketing funnel, and you’re good to go.
Others start by writing down the keywords they want to incorporate in their content.
Here’s how it works.
Plus, links to high-quality, reputable websites increases the validity of your own website. The better the links, the higher your page will rank in search results.
When writing web-based content, it is natural to turn to similar websites for inspiration. PlagTracker will analyze your article, find any instances of plagiarism, and replace them with new, original content. This website can help guarantee that your articles will never feature plagiarized content.
1. Use headlines and sub-headers.
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If you want to drive traffic and rank your older content higher, then you can’t forget to link to them from your newer posts.
Using headlines and sub-headers does several things for SEO optimization.
Make sure you also optimize the size of the photo. Pictures that are too large will slow down the load time and hurt the SEO.
If your website shows up on the main page, you’ll get more clicks, shares, likes, and customer engagement.
Take a look at your Google Analytics reports and see which posts generate the highest engagement for you. Which ones are visited the most and which ones are read for the longest amount of time. And then, which ones generate the highest conversions, e.g., newsletter sign-ups.
That’s because in the last several years, Google has shown that it gives higher priority to longer, higher-quality content. They aim to provide their users with best-possible answers and this often boils down to having posts that provide the most thorough answer to the user’s query.
You start by identifying keywords relevant to your topic. You either come up with them off the top of your head, use the keyword planning tools like the one from Google, use a more advanced SEO tool like Ahrefs or KWFinder (compare them here), or hire an SEO agency to do that for you.
The strategies mentioned above are considered White Hat and add value to a website’s SEO, providing a great website design experience. In addition, they can increase rankings, traffic, and sales from Google and other search engines.
Below is a basic outline to help you optimize your new website for the search engines. There are two primary parts to Google SEO web design strategies: on-page optimization and off-page optimization.
Since, of the billions of people who use search engines every day, less than 5% navigate past the first page of the Google SERPS, it is crucial that you design and develop an SEO-friendly website to increase organic traffic and earn first page rankings in Google.
Off-page optimization refers to managing the execution of the marketing and amplification of a website. This management results in earning links and social media mentions that can increase your website’s authority, resulting in an increase in SEO rankings and traffic.
SEO web design is designing and developing websites to make them search-engine friendly. Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for. The better the SEO strategies and the more an SEO team is integrated into the web design process, the better the chance of indexation and ranking on the first page of the search results.
Off-Page Techniques Include:
SEO techniques can be divided into categories: white hat techniques, those that are acceptable by the search engines and are the recommended ways of improving rankings, and black hat techniques, which are deceptive and result in Google penalties or being banned by the search engines.
On-page optimization includes web SEO strategies that the website owner controls. These strategies play a crucial role in searching engines crawl and understanding your content.
Black Hat Techniques.
White Hat Techniques.
There is a running joke in the Google SEO community that goes, “Where is the best place to hide a dead body? On the second page of search results.”
These Black Hat techniques were used in the past to achieve high rankings quickly. However, the search engines have updated their algorithms to detect such techniques and are constantly using machine learning to uncover additional spam techniques intended to manipulate the SERPs.
When SEO is done correctly and built into the web design process, SEO services will add value to the website experience by making the website search-engine friendly, a better user experience, and considerably helping businesses achieve their online marketing goals. If you need help creating an SEO-friendly professional website design, redesign, or a complete overhaul, please reach out.