WHAT IS CONTENT SYNDICATION IN SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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She did this by getting the editor to allow a link back to her course in her bio.

While you can share a direct link to your post on the platform, you might get more eyeballs on your content by republishing directly on LinkedIn.

If you’ve spent time creating a great piece of content, don’t neglect it after hitting “publish.”

Get referral traffic.

This is how James Clear got tons of referral traffic to his site; he was syndicating to Lifehacker.

The number of times this article was shared on Twitter.

How? That’s an entire article on its own, but this video should get you on the right track:

Blow out these “mini ideas” into unique guest posts, which you can then pitch to other sites.

You’re not limited to only syndicating to other sites to promote your content. Since it takes time and effort to create an outstanding article, you should work to make each piece go the extra mile.

Everything gets imported in seconds, complete with images and formatting. Medium also adds a canonical link back to the original.

A. Medium.

What’s the difference?

For example, you can search “originally appeared on” + [topic] to find sites that have republished content before.

Follow these three steps:

Guest blogging is when you create an entirely new piece of content for a specific site.

Splintering.

Find the name and email address of the website owner or editor, then reach out and ask if they’d be open to syndicating your content.

To find these, paste the author’s site into Ahrefs’ Site Explorer, go to the Backlinks report, then enter one of the footprints above in the “Include” box. This will surface sites that have republished content from your target domain.

Medium is a popular online publication where anyone can contribute. It gets an estimated 39 million monthly visits from organic search alone.

If you’ve already seen an author’s content syndicated on a couple of sites, chances are they’re syndicating to other places too.

Paid syndication is where you spend money to place your content on large publications.

Syndication in the media industry is not new. Before the internet, newspapers and magazines with large circulation and readership sometimes printed syndicated content provided by smaller publications and freelance writers. Both benefitted. The small player got to reach a much wider audience and hopefully attain a measure of fame; the large publication got more content – without having to invest resources in creating it.

If you’re going to re-publish your content, make sure it is featured on popular, high ranking websites that reach your target audience. Research potential syndication partners, and reach out to them. If your content is a good match, they are likely to be interested.

Sometimes, it’s best to syndicate an entire article or blog post to a third-party website. Other times, it’s better to syndicate just the headline with a link back to your website. It all depends on the website, the audience, and the type of content. Wherever possible and appropriate, include links to your landing page or website, and – even better – a call to action to encourage conversions.

Recycling is all the rage. Why should content be any different?

Content syndication is when web-based content is re-published by a third-party website. Any kind of digital content can be syndicated, including blog posts, articles, infographics, videos and more. Think of it as a kind of barter arrangement. The third-party website gets free, relevant content. The content creator gets free exposure and publicity, and backlinks to their own website, which in turn boosts their organic traffic.

In the age of the internet, it’s much the same story. You can ‘recycle’ your online content by syndicating it. And if it’s done well, syndication can go a long way to promoting your content online, driving traffic to your website, reaching a wider audience, and hopefully turning some of them into conversions. In fact, according to a 2017 survey by Salesbox, 65% of B2B marketers use content syndication as a core lead generation tactic.

When ranking for SEO, Google doesn’t like multiple versions of the same content. It will only index one, and it is more likely to choose the version that appears on a larger, high-traffic website. For the typical content creator, that would be the third-party website.

No need to panic though – you can make your syndicated content SEO-friendly by ensuring it is indexed correctly, on your site and on your syndication partner’s site.

There’s no point in gaining exposure by syndicating content, only to lose it in reduced organic traffic to your website.

Syndicated content is duplicated content. And this can wreak havoc with your SEO.

What does content syndication have to do with SEO?

Like all marketing activities, content syndication will be most effective if you’re working with a solid strategy. A good strategy begins with great content. Next, define your business goals, identify suitable syndication partners, create winning pitches, and map out your short and long-term content syndication plan. Happy syndicating!

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