WHAT IS DEEP LINKING IN SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO

Many webmasters can be their own worst enemies when it comes to deep linking because their site design is flawed. I’ve seen site’s with hundreds of pages but the url is always just mywebsite.com so it is actually impossible for anyone to deep link.

If everyone who linked to my howtoseo.link2light.com website only linked to my home page that would look weird. It would be a sign to search engines like Google that I might be buying links and cheap ones at that if all I’m doing is buying them and getting them to point to one place.

So check out your site. Do all your pages have a unique URL including any pages where the visitor can carry out searches or refine the results of listings?

My page about deep linking is 4 tiers down, it’s deep. My home page is the top level.

Now how can I share that link, or even add it to my favorites or bookmarks. I can’t! If I was writing an article about larger homes on the market in Dallas and I wanted to say “Check out these 3 bedroom houses” I couldn’t use the website of that estate agency for the link. What would I do? Use a realtor where I could link accurately.

Getting deep links from other websites.

Cross linking is about how you link the different pages of your website together. I’m going to talk about how you deep link with a cross link.

I’m Tim Hill, a Search Engine Optimization and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

Too much of that and I could get slapped with a Google Unnatural Inbound Links Penalty.

I’ll use an example here. Its common for most of the external links from other websites to your website will go to your homepage. That means your home page has got the most link juice to share. Link Juice is what you get if other websites link to you and is a key factor in how high you rank in the search results.

More common is when search results or category pages have filters but those filters aren’t listed in the search results. Let’s say I’m searching for a house in Dallas and I’m looking at an estate agencies listings. On their website I can apply some filters so I add that I only want to see houses with 3 bedrooms or more. The listing updates but the url stays the same.

That’s far more likely to work because another webmaster who doesn’t know me at all isn’t going to trawl through my entire website to decide if it is a great SEO resource but they will read one page and think, “Yeah, that article I wrote about website links would benefit if I included a link to this content which explains deep linking”.

What I really want is to show that I have quality pages within my website and if I can keep it very niche there is a good chance I can rank highly on Google without much effort.

If I wanted my page about deep linking to get a boost I could include a link to it on the home page. I’ve then got link juice flowing directly into a deep part of my website rather than cascading down the four tiers I mentioned earlier.

In a nutshell its getting a link to content deep within your website. So on my website howtoseo.link2light.com I’ve got a Home page, within it a link to a page about SEO resource, within that a link to a page called SEO glossary and within that a link to a page about deep linking.

What is deep linking?

That means if I were to do Blogger outreach or Skyscraper link building I wouldn’t approach other relevant webmasters and say “Hey, I’ve got a great SEO website which I think the readers of your blog post [insert title here] would really be interested in”. Instead I’d focus on finding particular content related to deep linking and then reach out by saying “Hey, I’ve got a great explanation of deep linking for SEO which I think your readers would really be interested in” and try and persuade them to link specifically to that page.

The former just lost the opportunity to earn a link even if their content was great, even if it was better than the content I eventually linked to.

Deep linking can make a big difference when it comes to what you rank for. Here I’ll cover what it means and how to use it for improved rankings in Google and other search engines.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

Standing in the way of deep linking.

Deep links can be complicated to set up, because for the simplest implementation, they require the URLs on the website to match up with the URIs (the specific path names) in the apps. Once deep links are setup, they allow search engine results to open an app directly from the search result, as long as the app is installed on the device that clicks the link. In cases where the app is not installed, the click will just result in landing on the same page on the website. In a process called App Indexing, developers must publish a list of the URLs with deep links in a web-app manifest which is hosted at the root of the website. When App Indexing first launched in 2016, there was a ranking benefit for pages that had deep links. Google has backed off of communication about this benefit, and it is unclear if it is still in place. App Indexing and Deep Linking are slightly distinct from one another. Deep Linking is required for App Indexing, but Deep Linking can be done on it’s own, and deep links can be used for sending social media, email, or add traffic from the web to the app, without App Indexing.

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