WHAT IS KEYWORD ANALYSIS IN SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

TRY OUR PACKAGES

Small Package
$49
Human Articles with Readable Spin
TIER 1
15 High DA web 2.0 Properties
10 High DA Trusted Profiles
20 High DA Bookmarks
5 EDU Profiles
50 Powerful Web 2.0 Profiles
10 Blog Platform Articles
10 High DA Documents Links
10 Manual Image Submission Links
10 Niche Related Blog Comments
1 Weebly Post
1 Tumblr Post
1 Wordpress Post
1 Blogspot Post
1 Medium Post
50 Facebook Reshares
50 Twitter Retweets
100 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Medium Package
$99
80 Unique Human Articles no spin
TIER 1
30 High DA web 2.0 Properties
25 High DA Trusted Profiles
30 High DA Bookmarks
7 EDU Profiles
70 Web 2.0 Media Profiles
25 Blog Platform Articles
15 High DA Documents Links
12 Image Sharing Backlinks
20 Niche Related Blog Comments
10 High DA Forum Profiles
10 Press Releases
Video Creation
10 Video Submissions
Power Point Creation
10 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
5 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
100 Facebook Reshares
100 Twitter Retweets
250 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now
Big Package
$159
140 Unique Human Articles no spin
TIER 1
50 High DA web 2.0 Properties
40 High DA Trusted Profiles
40 High DA Bookmarks
10 EDU Profiles
100 Web 2.0 Media Profiles
50 Blog Platform Articles
20 High DA Documents Links
15 Image Sharing Backlinks
30 Niche Related Blog Comments
20 High DA Forum Profiles
20 Press Releases
Video Creation
20 Video Submissions
Power Point Creation
20 Power Point Submissions
1 EDU Blog Post
1 Weebly Post
10 High PA Tumblr Posts
1 Wordpress Post
1 Blogspot Post
1 Medium Post
1 Mix.com Share
1 Flickr Share
1 Myspace Share
1 Penzu Post
1 Ex.co Post
1 Behance Post
1 Voog Post
1 Linkedin Post
1 EzineArticle Post
250 Facebook Reshares
300 Twitter Retweets
500 Pinterest Repins
TIER 2
Blog Comments LinkJuice
Bookmarks LinkJuice
Article Submission
Guestbook Comments
Social Network Profiles
Static Links
Referrer Links
Instant Link Indexer Services
Drip Feed Pinging
Order Now

PORTFOLIO













We know this pain firsthand. That’s why we’ve created this how-to guide for our SEO community!

Search trends and user behavior are continually changing. So, how do you create a stable process for keyword research?

Get guidance and answers on how to get it right with our latest ebook, How to Do Keyword Research for SEO: The Ultimate Guide .

Want to learn how to do keyword research the right way? Not sure how to find the best keywords to target? How do you even know what’s ranking?

There are plenty of questions around the topic of keyword research because it’s one of the most important aspects of the SEO process. It’s also one of the most challenging.

Read this Search Engine Journal ebook to learn:

This guide is composed of 7 chapters and 171 pages of expert insights written by some of the industry’s top practitioners.

Keywords selection is an essential part of SEO strategy. Correctly selected keywords largely determine the success of the whole Internet marketing campaign.

In the Organic keywords table, you will get the list of keywords for which the website is being currently ranked in the first 20 search results (click “Full Report” to see the list in full). There you will find:

When looking to analyze keywords you can usually measure them by two key metrics:

How To Select The Best Keywords for Organic Searches?

Additionally, you can use keyword analysis to expand your keyword list by looking at keyword suggestions from Semrush. Just type a definite keyword you think really needs to be used for your business and see what variations of this keyword may be and which one of them is the most traffic-drawing.

You can also export these data or process it right in Semrush. Having finished this, you will receive another list of winning keywords that you can use for the future marketing campaign of your site.

Our advice here would be to evaluate competing sites and choose several for a close study of their keywords. You will be able to assess the sites by the next criteria:

To analyze keywords in this way you can use the filter above the table and filter the keywords by their frequency (Volume), number of search results (Results), or any other metric.

A great way to expand your keyword analysis and find more winning keywords is to study your competitor. For this purpose, you can take advantage of Organic Research. This tool provides you with information about your competitors' keywords, competitive positioning, and more.

You can also do this selection outside Semrush by saving the table to your computer and then filtering the data in the convenient file format. In the end, you should receive a list of keywords that you will use in your marketing campaign.

Pick Out Keywords That Have the Biggest Profit Potential but Moderate Competition.

There are a number of programs nowadays that allow doing keyword analysis. The most well-known among them is, probably, Google’s Keyword tool, but it doesn’t give all-around data for search terms. For this purpose, you can make use of Semrush – professional keyword software, created specifically for in-depth keyword research.

Key metrics of keyword evaluation.

If you have a website for which you are choosing the keywords, the best way to start is to enter the website URL into the Semrush search line and go to the Overview section.

Organic keyword tables show the same data we talked about earlier when analyzing keywords of your own site. But now, by the same criteria (keyword frequency, number of search results, etc.), you will be able to evaluate the full list of keywords of your competitor.

Find the Top 20 Keywords for the Site in Search Results.

In the Phrase match report you will see a list of users’ searches containing your keyword ranked by the query frequency, cost per click and other criteria. Consider these data and choose those keywords which have good frequency but a moderate number of search results (and not a high ad price).

So, how do you know whether keywords are right or wrong? Or which of them are better than others? The answer is simple: they require thorough analysis and evaluation with the help of a keyword suggestion tool .

Additional metrics for keyword assessment:

Your primary aim here should be to select such keywords which on one hand generate essential and profitable traffic to your site and on the other hand are not too competitive. This way, the money you spend on the promotion for these keywords in organic search results could give a proper return.

Having studied this data, you will have determined several factors which you need to have a closer look at. In the first column, click the competitor’s site you have chosen and view the organic keywords table for this site.

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.