WHAT IS THE AVERAGE COST FOR SEO SERVICES

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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No matter who you ultimately trust to provide SEO services for your business, how much SEO ultimately costs depends on many variables, including:

The SEO companies who charge only a few hundred a month typically send their work overseas. Often you’ll find poor copywriting, low quality backlinks and poor results with these types of campaign. BEWARE: A cheap SEO campaign can hurt your website more than it can help!

More importantly, how does one gauge the value and costs of those services to determine what kind of budget to allocate to SEO services?

Location Determines Pricing.

For example, our specialty at OuterBox is eCommerce SEO and lead generation SEO for B2B websites. Look for a company that has experience working in your industry, but be prepared to pay extra for that experience. Your results will be worth it.

Since every SEO company operates differently, there is not a standard price for SEO services. The price is based on the SEO agency’s location, payroll expenses, and many outside factors.

Want a quick SEO pricing overview? Watch our 3:43 video below!

Whether you hire an inexpensive SEO consultant from a foreign country (hint: India) or a nationally recognized eCommerce SEO agency, there are a few different types of pricing models you can expect to see offered:

Let’s dive into what to look for.

The amount of time it takes to get results all depends on where you currently rank. If you’re on page 50 for your desired keywords it will take longer to get to page 1 than if you’re on page 3 already. Within our free consultation we’ll determine how long it’ll take to get you where you want to be.

Beware! Unfortunately, assuming that those companies charging the most must, therefore, have the most expertise or “best SEO services” is seldom a practical approach. If you’re in charge of choosing an SEO company for your business, no matter what the price, select the company that instills the most confidence in their ability to deliver an ROI on the budget your business decides to allocate to SEO services.

Is there a standard price for SEO?

While hiring a cheap SEO company based in India, for example, might sound like a great idea at first, be sure that the company you select has a firm grasp of the English language if you plan on optimizing your website for English speakers. This goes for any language. Also, consider timezones, communication, and other outside factors.

If we determine that any specific client requests are of lesser “SEO priority” than our recommended SEO strategies and planned tasks, we communicate that openly. We will still honor a client’s requests, but there may be a separate cost. This way, we ensure that we deliver the results the client expects while still meeting any and all special requests.

We hope this article helps clear up some of the confusion and that we have empowered you to make a more informed decision about the SEO company that is best for your business. If you have any remaining questions or would like to discuss your website with an SEO expert, please give us a call now at 866-647-9218 or request a quote below.

Another good way to look at the ROI of SEO is by looking at the number of sales and leads you’re driving through organic traffic. If you’re spending $5,000 a month on SEO, driving $250,000 a month in online sales, and you have a profit margin of 20%, you’re well into the green by $45,000 a month. Using some of this basic math and thinking about your SEO investment in this way can really help you to feel comfortable paying your invoice each month.

The short answer is that SEO pricing ranges anywhere from $50 per hour to over $250 per hour depending on the SEO agency you hire. The SEO-famous Neil Patel ostensibly charges up to $5,000 just for an initial hour-long consultation. All of that is not to say that your neighbor’s daughter down the street who is “good with computers” won’t offer to do it for $200 a month, and heck, she might even know what she’s doing! We’re also not saying that Neil Patel might not be worth that $5,000 price (spoiler alert: if you’re not a Fortune 500 company, he most likely isn’t).

SEO Monthly Plan Pricing.

Those with real expertise and in-depth capabilities tend to have proven results and therefore can demand higher rates. Because they deliver proven results time and time again, they are busier, have more online companies asking for their SEO services, and their services are worth more because of the organic traffic they create.

In 2021, the cost of SEO for local campaigns averaged around $1,000 per month, while nationally focused SEO campaign costs ranged between $2,500 – $,7500 a month on average . The cost of SEO varies depending on the complexity of the keywords and the services included.

When a business decides to hire an SEO company, it is often done to fill a void in your business skills or expertise. It’s an important decision to get right as the growth of your business can be dependent on the success of the search marketing campaign. Thus, with no in-house experts to help you evaluate potential companies, and the somewhat intimidating SEO terms, how can a business begin to understand what SEO services they need?

Located in Akron, OH, OuterBox overheads are significantly lower than SEO agencies operating in NYC, for example, which helps us keep our SEO service prices down despite our proven skills and expertise. This may be a piece of the criteria you want to consider.

When it comes to driving traffic to your website, SEO can be one of the most cost-effective marketing strategies available. You do have other options as well, such as paid search marketing through Google Ads. When thinking about your SEO investment and you’re asking yourself “is it worth it”, consider how much the same amount of traffic would cost via paid search. If the amount is more, then your SEO traffic and spend are a value. If the answer is you could buy each visit for less, it may be worth questioning the SEO company you’re working with.

SEO hourly rates usually fall in the $50-$250 per hour range. If your business is making only a few hundred dollars per month in online revenue, don’t expect to see a fast turnaround on $1,000 per month of SEO spend. If you are looking to pay for SEO by the hour, it may be wise to hire a consultant or hire an agency to perform an SEO audit and then pay an hourly rate for specific SEO services as needed. However, if you do need those types of immediate results with a website with very little existing exposure, you likely would benefit by supplementing your SEO efforts with paid advertising, such as a Google Ads campaign, to begin with. Don’t fret; OuterBox also offers some of the nation’s leading AdWords management services, so talk with us about how we can help your campaign be as successful as possible.

It can draw a Google penalty and virtually wipe out a website’s visibility on the web.

With Google utilizing 200+ (and likely exponentially more) ranking factors, it’s easy to become intimidated and paralyzed.

Your goals will determine what tactics are needed for success. This, in turn, sets up a framework for developing an action plan and the budget necessary to support that plan.

1. Information Architecture.

A national or international campaign will require a minimum budget of $2,500 to $5,000 a month.

Also, keep in mind the lower the budget, the longer the journey.

Many assume that SEO works the same way. They treat it as a commodity and fall victim to the $99/month, “guaranteed page one” spammers, and scammers.

The flaw in the above calculator is that it fails to take into consideration the lifetime value of a new customer.

This brings us full circle to positioning and paying attention to those factors that move the dial.

Another option is to become an expert and do it yourself.

2. Content.

Your site’s content should conform to best practices as disclosed in the Search Quality Ratings Guidelines with an emphasis on:

According to Google, “…in most cases, SEOs need four months to a year to help your business first implement improvements and then see potential benefit.”

The good news is that if you focus on just 3 factors, you can still crush it , regardless of your niche.

In most businesses, there is a standardized step-by-step process to get from point A to point B.

Developing a Budget.

Equally important – you need to give the campaign time to work.

Are you wondering how much to spend for SEO? How to develop a budget? Check out this SEO calculator for answers to those questions.

The right way to calculate ROI is to build lifetime value into the calculator as seen here:

A close second is the use of link schemes, specifically Private Blog Networks, without ever explaining the risk to clients.

Business owners need to keep in mind they’re ultimately responsible for any SEO work performed on their site. They should discuss the specific tactics to be used before entering into an agreement.

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