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You can build a marketing dashboard with two steps: (1) Decide what metrics are the most important for you to follow, whether it’s conversion rate, social followers, or what-have-you; then, (2) Modify your existing SEO/marketing dashboard to include data for the items you are interested in tracking.
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Not only this, but these types of SEO dashboards and data manipulation tools can help you use search data to fuel your content strategy—to help you decide what to produce, and for whom—from the very beginning.
Have a few questions about SEO reporting tools and software? Start here:
SEO reports for clients or C-suites are important because it can display tangible proof that you are making progress when it comes to building your reputation and drawing attention to yourselves. For example, it’s important to track links you’ve earned so that you know that you are being pointed to as an authoritative source on a particular subject.
What is the Google Analytics dashboard for?
In this post, I’ll highlight a few of the best SEO report template tools that can help you navigate marketing reporting dashboard systems so that you have the best data at your fingertips. I will also answer some FAQs about the best reporting tools on the market and provide a simple comparison of some of my favorites.
The Google dashboard is a Google-hosted platform for tracking website-based metrics like session duration, pages per session, bounce rate, source of the traffic, and so on.
A Search Engine Optimization (SEO) reporting tool is a digital system that reports on any factor that helps your website rank high with search engines like Google and Bing. It might track metrics like keyword usage, URL compliance, link clicks, and more.
SEO is a way to make sure that your online property shows up as near to the top of a search engine (Google, Bing, DuckDuckGo) when someone searches for your target keywords—typically, keywords that relate to your product, expertise, or theme. Google tends to attract the majority on desktop search traffic, accounting for 75% globally in 2019, but you should consider other sources as well.
What are we looking for when we select SEO agency tools for review? Here’s a summary of my evaluation criteria:
First, what is search engine optimization (SEO)?
Here’s a shortlist of the best SEO dashboard:
My goal for this post is to help you quickly compare the best SEO reporting software and other report dashboards.
If you can’t afford to pay, there are some free dashboard tools you can use for SEO tracking: Woorank’s SEO & Website Analysis Tool, CanIRank, Seed Keywords, and the free version of SEMRush.
Dashboard analytics helps you organize and sort your data in a way that looks good and makes sense. SEO report templates speed that whole process up by taking repetitive administrative and technical off your plate.
SEO Reports Software Comparison Criteria.
What is the best SEO reporting tool? Here’s a brief description of the SEO agency software that is featured on this top 10 list.
SEO Analytics Reporting FAQ.
While white-labeling is not essential (no client will sniff at receiving a report with a Google logo in the top corner), it helps keep branding consistent and gives a professional sheen to everything you send a client’s way.
Combining such diverse features under the SEMrush umbrella offsets its relatively high cost, especially if you can cancel other redundant software.
The right SEO reporting tool should work just as well whether you have one client or 200.
6. Ability to Customize Reports.
A major downside of SEMrush, especially for cost-conscious agencies, is that an account comes with only one user login.
Automated reports can be customized, and the drag-and-drop customized dashboard makes it easy to emphasize priority KPIs.
The last thing you want is a reporting software that causes hesitation in expanding your staff or client base due to the associated cost.
Authority Labs is $49 per month for unlimited users, though for white label reporting you will need to upgrade to the $99 per month plan.
A great SEO reporting tool should include:
SEO reporting is all about data, so it’s important that the software have access to accurate and current data localized to your client’s targeted region.
A good SEO reporting tool must have the client in mind.
1. Agency Analytics.
SE Ranking has fantastic cost to value ratio, while Google Data Studio has advanced reporting capabilities if you can withstand a higher barrier to entry.
Some tools even allow you to upload custom data sets.
SE Ranking features a strong collection of SEO-related tools, including current and historical position tracking, competitor SEO research, keyword suggestion tool, backlink explorer, and more.
SEO is constantly evolving. So should SEO reporting tools.
With a proper process, time investment, and leveraging support resources, it is entirely possible to get better results out of a free reporting tool than one that breaks the bank.
4. Strong Suite of Features.
If you’re on the fence, GDS is completely free.
Agency Analytics prioritizes client access, which is a big deal if transparency is a core value for your agency.
The ever-expanding “projects” feature covers everything from position tracking to backlink monitoring and social media analysis.
Like other reporting tools, it also allows third-party data integration, but the ability to query data from databases included MySQL, PostgreSQL, and Google’s Cloud SQL sets it apart.
Setup is a breeze, as the on-screen tutorial guides you through the process.
Here are are 13 essential requirements of SEO reporting tools.