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The best SEO companies will have a solid process and will be able to explain their services in an easy-to-understand way. Steer clear of anyone who is secretive about what their services include, tries to hide their methods behind jargon, or claims it’s “too complicated” to explain.
Start by asking about certifications. You want to work with an expert who is knowledgeable and actively works to expand their skills. SEO companies that take the time to maintain industry certifications are usually up-to-date with the most current search trends. Look for an SEO company that is Google Analytics and AdWords certified, and is a Google Partner.
Here at EZ, our SEO services include a full SEO audit and keyword research process. We do extensive on-page optimization as well as off-page SEO, content strategy, and link-building to improve your search rankings. We also have specific local SEO strategies to boost your visibility in local search engine results.
1. How will you improve my rankings?
A good SEO company will talk openly about their cost structure and help identify the services you need to fit your business’s individual goals and budget.
But even more than their knowledge and experien ce, you need an SEO agency you can trust. With all the spammy, black hat tactics out there, SEO consultants, in general, have gotten a bad reputation. You need to be confident that your SEO company is using best practices and doing the right things for your individual business needs.
On-page changes set the stage for a successful SEO marketing – that’s why they should be done early in the process. These changes help address any technical issues that may be negatively affecting your site, getting it up to Google’s standards. You should also expect suggestions for keyword optimization, content strategy, and even ways to improve your user experience.
Modern SEO marketing is less about rankings and mor e about attracting qualified organic search traffic to your site. You want more visitors who will convert into customers. This is what you should look for from your SEO efforts instead of guaranteed rankings.
Remember to ask about long-term commitments and contracts as well. SEO marketing isn’t a short-term game. You should typically plan on at least six months before you start seeing significant results. However, you still want the peace of mind of not feeling trapped in a contract you don’t want. (Here at EZ, we have no long-term contracts – you can cancel at any time).
With all the ranking factors and algorithm changes, rankings are hardly ever stable. Search results vary based on the location, device, and search history of each person. And even if you look at averages, it’s natural for your rankings to fluctuate on a day-to-day basis.
4. Can I see certifications, case studies, and testimonials?
The right SEO agency will tell you that there is no magic formula for SEO marketing. But they’ll also tell you what sorts of results you can expect to see and how they measure and report on SEO marketing success.
Aside from case studies, references and testimonials or reviews are the best way to hear about the company from a previous client’s position. While a company can make themselves look good by choosing the best case study, their clients will be honest. As in most things, the best way to find out if something worked is to ask a person who has used it before.
(EZMarketing is a Google Partner)
Adding SEO marketing to your digital marketing strategy can make or break your site. While a successful SEO campaign can double your traffic and sales, a bad one can tank your site’s rankings. Very few small businesses can afford a manual penalty brought on by shady SEO practices.
2. Do you guarantee rankings?
If they say “yes,” end the conversation right there. And run. Far away.
While everyone wants to show up at the top of Google, no one can guarantee #1 rankings. Also, no one has a “special relationship” with Google, or “insider secrets” on their algorithm. These are outdated claims that no reputable SEO company will stand behind.
This is by far the most important question to ask your SEO company. If you’re investing in SEO marketing, you want to see real results, and any good SEO agency should be open about explaining their methods.
Find the best SEO agency for your businesses by asking these questions before you hire anyone. When you find a company that can answer these questions and you feel you can trust, you’ll know you’ve found your search partner.
Here are some specific things you should expect to hear from a good SEO company:
Thinking about how SEO improves the online presence of a business? Here is how:
People go on search engines to find answers to a query. Search engines like Google present them with various relevant web pages, providing solutions to their problem.
Try to develop connections with other webpages or bloggers in the same niche. As you build a connection with them, they may end up promoting your website in the long run. So, make sure you use the method of blog commenting correctly to grow your business.
You may offer them something and ask nothing in return. After receiving a reply, you may send in your request but make sure you do not sound demanding.
Your product must appear on at least one of these sites or you could lose a large chunk of potential customers. You could improve your website’s visibility using proper product SEO.
A website requires improvement from time to time. You must have a tool to monitor your website’s performance and whether you need to improve its accessibility and speed.
Setting up a clear budget and implementing strategies the right way will ensure a higher ROI for your business. You will gain organic traffic to your website, which will potentially turn into sales in the future if you have effective SEO strategies in place.
A lot of people may neglect to copywrite for their website, not realizing its importance. Each product page on an e-commerce website is a landing page thus you require copywriting for each one.
Also, give it a title or a name, consisting of keywords. Make sure the size of the image file is small and every image has an alt tag. An alt tag allows the browser to display the alt text if the image is not visible to the reader or while using a screen reader.
Use bold text and bright colors to make them appear unique. The text should be easily readable and concise, having two to three words. A long text might make users lose interest.
Internal links from your top website pages are crucial for you to direct your readers to other relevant sources. You may want your users to read something else once they have completed reading your content. Internal linking also helps Google index content on your site. So, insert internal links to your website content and direct them to other pages.
After researching SEO agencies, you will gather that there is a distinct difference between affordable and cheap SEO services. An affordable SEO service offers your business reliable service at a reasonable price.
An effective link-building strategy holds great significance in getting you ranked higher on google. Here is what you should do for link building:
On-page SEO involves optimizing the content on a company webpage to gain a higher ranking and more traffic. Other factors involved in on-page SEO are discussed below:
The use of correct keywords will give you a better ranking on a search engine. Be sure to use at least one keyword in your title to get a better ranking on search engines.
Keep in mind the following product SEO tips:
Good content marketing strategies lead to improved search engine ranking, increased traffic, and more conversions. Creating an editorial calendar will allow you to strategize your content marketing.
Off-page SEO is a great way of gaining the trust of your potential customers. Reviews and ratings of your customers reinforce the authenticity of your business. People get a clear picture of how it would be like to do business with you.