WHERE IS SEO IN WORDPRESS

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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PORTFOLIO













WordPress is an open-source content management system that allows users to build portfolios, blogs, online stores, and custom websites.

This guide is composed of 11 chapters and 353 pages of expert insights written by some of the industry’s top practitioners.

EXPERT AUTHORS INCLUDE : Aleh Barysevich, Jon Clark, Anna Crowe, Brian Harnish, Jeremy Knauff, Roger Montti, Vahan Petrosyan, and Adam Riemer.

WordPress makes it easy to structure, manage and publish your content in an SEO-friendly way. That’s why it’s considered the best CMS for search engine optimization.

Search Engine’s Journal’s new ebook, WordPress SEO Guide: Everything You Need to Know, covers the best practices for optimizing your WordPress website for search and users today.

What is WordPress?

Want to get more traffic and higher rankings for your WordPress website?

Need guidance on how to get WordPress SEO right?

But simply creating a WordPress site won’t magically get you on the first page of Google search results.

Relying on WordPress features, themes, and plugins won’t help boost your organic traffic if you don’t have a strategy.

Yes. WordPress can be an excellent content management system for SEO when properly configured and optimized for search.

What You’ll Learn in This WordPress SEO Guide.

Is WordPress good for SEO?

To put it simply, by adding context to your pages, you are making it more likely that you not only rank higher but also get clicks when your page receives impressions.

Head to: Settings > General. Here you can choose your preferred domain:

But that doesn’t mean that simply launching a WordPress website is enough to rank at the top of the search engines. You still need to understand the right SEO tactics to use and how to implement these, but the good news is that WordPress makes this easy to do and makes it easier for beginners to grow their traffic from Google.

It is flexible and adaptable. With literally thousands of themes available (including many free options), you can tailor WordPress to your needs, while also extending the core functionality with one of more than 55,000 plugins available. The platform can also host fully bespoke themes, if you are an experienced PHP developer, want to learn the language or choose to employ the services of a professional to turn a custom design into a stand-out site.

You should be using images and rich media within your content. In fact, a Backlinko study found a correlation between using at least one image on a page and rankings.

19. Mark Up Your Pages with Schema.

Once you have verified your site, you need to submit your XML sitemap by heading to the ‘Sitemaps’ tab. (Yoast generates an XML sitemap by default — check domain.com/sitemap.xml)

However, you know that the main keyword which you are targeting with the content is "best dog beds". The good news is that you can choose to overwrite the default URL and choose a custom permalink for the page.

Let’s say you have launched a piece of content which is titled ‘The Best Dogs Beds to Buy In 2020.’ Dependent on how you set your permalinks, you are likely going to end up with a URL of https://domain.com/the-best-dog-beds-to-buy-in-2020.

If you need to rename images after they have been uploaded, here is how.

But what about other things which you can do to improve your site’s performance and help it to rank above your competitors? Here are a number of advanced WordPress SEO tactics for you to use.

Adding in internal links to other pages in WordPress is really simple. All you need to do is highlight the text which you want to link (this will be your link's anchor text) and click the ‘link’ button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.

For the purpose of this guide, we will be using Yoast, but take a look at our best WordPress plugins for SEO guide for both free and paid options.

If you follow the above tips and advice, you will find that you can master the basics of WordPress SEO pretty quickly. Think of these steps as a checklist for every page and post you create, and you will struggle to go wrong.

Check out our guide to building an internal linking strategy to learn how to choose the most suitable pages to link to.

As a side note to this, you need to make sure you have an SSL certificate in place and run your website use HTTPS. If you haven’t got a certificate installed, speak with your hosting provider or developer or explore the free Let’s Encrypt solution. You can learn how to set up with WordPress here.

4. Set Your Preferred Domain.

WordPress gives you a number of different options for how URLs are structured, and you need to make sure you are using the most SEO-friendly option.

Site speed has a direct impact on your WordPress site’s SEO performance, and both poor uptime and security vulnerabilities can result in site quality issues. Don’t be tempted to go for the cheapest option, as you are more likely to suffer from performance issues.

Make sure you select ‘no’ for any taxonomies, content types, or archives (found in another tab), which you don’t want Google to index.

A page’s H1 heading is intended as a way to give context on what your page is about to both users and search engines. Think of it the same as the title of a book.

Before uploading an image to the WordPress media library, make sure you are using optimized file names — this helps to give further context to a page. Rather than /image123.jpg for an image of a large dog bed, use /large-dog-bed.jpg. It is simple; make sure that the file name of the image reflects what it shows.

Without keyword research, you are not going to know which search terms you should be optimizing your site’s content for. In fact, keyword research should come at the start of any SEO project and be used to plan your site content and on-page optimization.

For most sites, you will want to choose ‘Post name’ for your permalinks.

What Is WordPress?

Before you begin to optimize your site, you need to install an SEO plugin. Luckily, there are a couple of main options which come commonly recommended, both of which are free to install:

By default, WordPress uses your page’s title to create the URL, meaning that these can end up being lengthy and sometimes truncate on the SERPs.

You can add H2 – H6 tags into your content by clicking onto a block, selecting the style as ‘heading’ and choosing the type:

WordPress uses a number of different page taxonomies, including categories and tags. Categories serve a great purpose, especially when grouping content together:

It s simple and easy to use. You don’t need to be a developer to launch a WordPress website, and it is extremely user-friendly, even for beginners.

Simply enter your target keyword(s) and hit "get recommendations" to see a list of suggestions to improve your page’s content:

One suggestion is to use ‘last modified' or 'updated on' to show users and search engines when your content was last updated, giving them the confidence that the information is current and relevant right now. Thankfully, you can easily add last modified/updated info on your WordPress pages and posts using the WP Last Modified Info plugin.

Here’s a great guide that gives more insight into creating content for SEO to help you improve your skills while approaching and writing content that will help you rank better.

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