WHERE TO PLACE KEYWORDS FOR SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Your website’s URL has several areas where you can include your keywords in any of them. However, the best SEO advice I can give you here is to include no more than one or two exact match keywords in the URL. You want to avoid keyword stuffing.

In fact, if you do a CTRL + F on your keyboard and look for my main keyword phrase, “how to add keywords to a website for SEO”, you’ll find it used five times in the body paragraph content as I explained above.

One other key thing to note here is that you can use header tags to win Google’s featured snippets and People Also Answer boxes. By structuring your content as I explained above with H2s and H3s, you can give Google exactly what it wants in order to feature your content into those locations on the search engine results pages.

Header Tags.

Your navigation menu is another place to include your keywords on a website. And it’s an often unutilized piece of SEO real estate for improving your website’s rankings.

Now, you may be thinking, “This SEO strategy can’t possibly work,” but I assure you that it can. In fact, the powerful Cora SEO software that was created by Ted Kubaitis reveals correlations between the number of keywords used in the DIV tags and higher Google rankings.

And the best way to do that is to include as many of these phrases as possible in the meta title without repeating words.

The body content of a page is a top SEO ranking factor. That’s because, without properly optimized content, search engines can struggle to know what keywords you want a webpage to rank for.

The title attribute specifies extra information about the HTML element that it’s attached to. It’s also the tooltip text that pops up when you hover your mouse over the element.

Using descriptive anchor text in your global navigation menu means that every page on your website has keyword-rich links pointing to those pages.

So where do keywords go in a website with images?

Images.

The best URLs are ones that give your visitors and the search engines a clue about what the website is about, the webpage content, and where a page is located in the organizational structure of the site.

Plus, if a page gets a lot of internal links, then this can send a signal to Google that the page is an important piece of content on your site. More links equal higher SEO value.

The strategy I follow for success is to rotate through the target keywords I want a page to rank for, that way I’m never over-optimizing by using the same keyword too many times. I also add in additional works to the link anchor text so each instance is not an exact match phrase.

The anchor text of a link is the the visible, clickable text in an HTML hyperlink.

Also, you may think that this advice will result in too many uses of your keywords (or not enough) in the body content, but you can trust me on this. I’ve been using this exact formula for 15 years on every piece of content I write.

Body Content.

To get the most value out of the meta title, it’s important to put your keywords at the beginning of this field; not towards the end. Position matters a lot here. The closer your keywords are to the beginning of the meta title, the more relevant it is seen by the search engines.

Header tags consist of H1 to H6 elements. But for SEO purposes, only the H1 to H4 tags are what matter the most for on-page search engine optimization. The experts at Page Optimizer Pro verified the importance of keyword presence in these areas.

If you use WordPress for your website, then can use an SEO plugin like All in One SEO, Yoast, or Rank Math to tweak the meta titles to improve search ranking potential.

But where do you put keywords in HTML like this?

The most common way to use a <div> tag is to add a CSS class or id attribute to it. However, it can also be used in a secret way for how to add keywords to website HTML.

As you know as a search engine user, the meta description influences your decision on if you want to click on a search result or not. So it’s best to include your keyword in this location so the user will consider your listing to be more relevant to their search query.

It may take time for these changes to your site to have an effect on your search engine ranking.

Here are some ways to see whether your keyword strategy is having an impact over time:

This guide offers tips for making and refining a list of keywords to highlight in your site’s content.

Search engines look at where keywords appear on your site, and they prioritize some areas over others. Here are good places to add your keywords, in order of importance:

Your keyword strategy should be an ongoing and ever-evolving project. As time passes, continue to check your rankings, replace low-performing keywords, update your content, and track your competitors and visitor activity to ensure your site stays relevant.

Step 4 – Track results.

Here are some things to consider:

Use the list that you created in Step 1 to figure out which keywords to prioritize. Usually, you’re looking for keywords that are:

To start, create a list of keywords people might be searching for to find sites like yours. Don’t hold back at this stage; you’ll refine the list in the next step.

It may take time for these changes to your site to have an effect on your search engine ranking. Keyword optimization is a long-term, ongoing process, and ranking depends on many factors, including how visitors interact with your site.

Although these can certainly drive traffic to your site, they don’t contribute to your site’s SEO. Even if you’re doing a paid search campaign, it’s a good idea to optimize your site so your organic ranking performs well.

Keywords fall into two categories:

While Squarespace has many built-in features that optimize your site for search engines, the words you use in your site content have a big impact on how easily people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that matches the search terms people use to find sites like yours. Using those keywords strategically helps search engines see your site as relevant to the people looking for those search terms.

If your site is already established, use these built-in tools to see the keywords your visitors already use:

Paid search is when you create ads that appear in search results. In Google, for example, these appear at the top of search results for specific keywords, with a label to show that it’s an ad.

Creating content from keywords.

These areas don’t affect search engine ranking, but do help in other ways:

To get started, think about the keyword, and consider:

If you don’t have anywhere on your site that directly relates to a keyword or phrase you want to rank for, you can use it as inspiration for adding more content.

Here are some things to keep in mind:

For best results:

SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone’s marketing needs are unique. While we’re unable to provide specific SEO advice through email and live chat, there are other ways you can get more SEO help:

Types of keywords.

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