WHICH SEO IS BEST FOR LONG RUN

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Use Alexa’s Audience Overlap Tool to find sites that have an audience similar to yours.

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content.

With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? Click & Tweet! And even more, what are the strategies that will produce the best long-term results?

Publishing High-Quality Content.

As far as promotional tactics examples go, creating content on other sites is a good long-term SEO strategy. But it’s also very important to prioritize creating content on your own site. Search engines give higher rankings to sites that have a deep library of valuable, high-quality content. They also prefer sites that have fresh content.

To make this strategy even more effective, you can find related keywords and assign two to three related keywords or LSI keywords (latent semantic indexing keywords) to each post to send even more ranking signals to search engines.

By following technical SEO best practices, you create a solid foundation for your website that can provide long-term value. All of your other marketing tactics on top of this will ensure that your site continues to rank higher and show up more frequently in search results.

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website.

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers.

Let’s drill down into our list of long-term SEO tactics to find the strategies that will work best for your brand and produce results for years to come.

Optimizing for Keywords (and LSI Keywords)

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO strategies), these are the ones to focus most of your energy on.

As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about.

You can use Alexa’s SEO Audit tool to see if your site meets many of these requirements. The report rates your current SEO grade and provides instructions for making changes to improve your website.

The last section in our list of best long-term SEO tactics has multiple action items. Unlike many of the other items in this roundup, these strategies don’t need to be executed as ongoing. They are items that you can set up once and then manage with little to no maintenance.

Guest Posting.

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites.

When it comes to long-term SEO strategies, there are so many tactics to consider. As outlined in a recent Alexa post, there are dozens of powerful marketing strategies to consider, and each comes with its own set of investments, risks, and rewards.

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry.

To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research.

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.

SEO works much like compounding interest. At first, the amount of interest earned is small. But, as the interest adds up, the amount of interest earned also grows. In time, you are gaining substantial amounts of interest that only adds to the power of the interest already compounded.

If you flash back a decade, the Internet was a very different place. SEO was a lot easier back there. A website could use a few keywords and quickly move up the rankings.

Today, Google gives the highest rankings to websites that have rich, dynamic content that use keywords in organic, context correct ways. And gaining those top spots takes time because Google doesn’t change a website’s ranking overnight. It can take months to see SEO benefits.

Just like compounding interest, SEO starts giving minimal results, but then it starts to build. Eventually, you will see the results snowballing. Your website will enjoy high rankings in the keywords that matter to your business.

The SEO benefits you will see include, but are not limited to, the following:

Is SEO Worth the Investment?

It builds your audience. Every time a person reads your content, you have a new member for your audience. The more high quality content you have out there, the more potential traffic you have, the more new audience members you gain. It attracts people to your website. As you start gaining footing in the search engine rankings, the more people will come and see what your company is offering. And that will continue to snowball with each SEO effort you make over time. It builds referral traffic. If you offer high-quality content, you may find other sites linking to it. And those links are gold when it comes to search engine rankings. It shows Google that others view your content positively.

You might think that it’s not worth the investment in SEO unless you get quicker results. And that would be a strategic mistake.

When it comes to getting your website found online, SEO is essential. But, it is not something that you can do and expect immediate results. It requires a long-term vision and consistent application to achieve optimal results. It is an investment that will give you compounding returns in SEO benefits.

Then, Google started making some critical changes in the way it ranked pages. With the Penguin and Panda updates, the rankings changed radically. Pages at the top of the rankings before the updates were sent to the bottom. Why? They were stuffing their pages with keywords. Google had made the shift towards organic searches and that triggered the transformation of how SEO worked.

One of the best things about SEO is that it works with new websites and existing ones. You can build a brand new website from the ground up, optimizing its structure and content for high search engine rankings. Or, you can revamp an existing website to optimize it for the search engines.

Why SEO is Long-Term?

Read more about “Essential Website Optimization Techniques to Increase Visitors“.

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