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So here’s why to hire an SEO agency.
Traffic that comes from internet searches represents an enormous percentage of online browsing. Data compiled by BrightEdge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5.6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue. People use search to find what they need. It’s as simple as that. The reason that SEO is still so important is that consumer behavior is still dictated by the prominence of search – Google (and to a much lesser extent Bing) are still the go-to resources for how web users find what they need.
Years ago using keyword rich content, and meta-keyword were enough to boost rankings in the search-engine results page (or SERP). With Google’s famous PageRank system, web marketers were able to exploit the benefit of backlinks with dishonest link building schemes.
The Numbers Speak for Themselves.
This kind of data demonstrates why SEO works.
Most businesses already rely on statistical information for understanding their customers and expanding their company. Chances are that most companies already use data analytics tools like Google Analytics to monitor their site traffic and KPIs.
So why hire an SEO company to read your data for you?
With data from Analytics and Search Console a professional agency can watch organic traffic period-over-period (POP) or year-over-year (YOY) to help inform you where your business is growing and areas where you may be struggling. Another reason why to hire an SEO agency to monitor your site is that professional companies will be able to set-up and use resources for monitoring your site in Google’s index.
SEO is also a fast-evolving industry. Search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up. In 2019 alone Google released 6 major updates to their search system, those were just the big ones, they normally implement small adjustments to their algorithm dozens of times per month.
The reason why this data is important for your business website is because it allows you to both establish a benchmark of your campaign as well as to use the way your KPIS change over time to make adjustments to your strategy.
SEO Companies Offer Better Expertise with Pro Strategies.
Why hire an SEO company when you already have a web developer for your business?
Similarly, page #1 results claim as much as a 91% of the total average traffic share! Searchers rarely want to go past the first page of results to find what they need, this means that businesses that are stuck on page 2 and beyond could be severely missing out.
In fact organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy. They also discover that SEO offers the best return-on-investment out of any digital marketing strategy. In polling, 32% of marketers say that out of all their strategies, SEO offers the highest return on investment. A Search Engine Journal poll found that this number could be even higher, with nearly 49% of responders claiming that SEO gave them the best overall ROI – more than email marketing, paid ads, or social media. This because out of all the most popular marketing strategies, SEO is comparatively low cost, but has the potential for huge returns over time.
Good SEO is about more than just traffic. By performing keyword research that focuses on industry language and searcher behavior, SEO agencies and digital marketing companies are able to focus on bringing in the right kind of traffic.
Get Long-Term Help to Improve Your Technical SEO.
Performing a technical audit of your site’s help can ensure your site has not been down-ranked by Google or Bing. Plus professional analysts can scan your site to ensure that your Analytics tracking is working properly, your content is visible to search engine bots, and that your site is mobile-friendly – along with a lot more.
SEO agencies can monitor Google news channels and SEO news forums to keep up with algorithm updates and their effect on search results. Many agencies are able to watch their client’s site health to see if they’ve been hit by an algorithm update, and to give advice on how they can repair their site when needed.
The advantages of hiring an SEO agency means that they’re able to expertly optimize on-page elements including page meta-titles, meta-descriptions, internal site-links, and keyword density with strategies that are proven to work over time. When done properly these results can help boost organic performance slowly but surely – and they often involve keyword research and content editing that can be time intensive and resource consuming for most business owners.
Data from Google’s Search Console can give insights on impressions, traffic from the search (clicks) click-through-rate (CTR) and average keyword rankings. This keyword data can help inform your overall SEO campaign and help to discover high-value keywords and monitor rankings to help grow your success in the long-term. Analytics data helps businesses monitor KPIs and to see the benefits of hiring an SEO company.
Instead of trying to optimize SEO on their own (and possibly making things worse) many choose to outsource the work. This is why SEO is important for business. But when done right, an agency will be able to use your performance data to fine tune and adjust your campaign.
SEO Companies Know More Than You Too many businesses try to do their own SEO and frankly, with mixed results. It is time-consuming and when you don’t have access to the latest trends in marketing and SEO, it can be very challenging.
SEO Professionals Are Cost-Effective Some people spend hundreds of hours and dollars trying to optimize their website, without professional assistance, for SEO. Too many find out the hard way that it is a waste of time and resources to attempt it yourself. Too many find out the hard way that it is a waste of time and resources to attempt it yourself.
All The Way Media is a reputable Canadian internet marketing company, demonstrating expertise in building businesses and brands across a vast array of categories, including legal, medical, real estate, and contractors.
A Few Statistics On Why To Hire An SEO Company.
Search engine optimization is among the guiding factors in the success of any website and the reason behind the question of why to hire an SEO company is not always clear to business owners. Why can’t you simply hire a company to build an attractive responsive website that works on any screen and have it ranked well on Google?
When you hire an SEO company, they will provide techniques and strategies to increase your website’s visibility, bringing in more traffic. Highly experienced SEO professionals come with the knowledge in coding and site optimization, specifically targeting search engines.
If you have not already hired a search engine optimization professional for your business, there are many reasons to consider bringing a search engine optimization specialist on to your team. Here are the reasons why to hire an SEO company:
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Ranking high on search engines like Google is imperative. More than half of users doing online searches will visit the first site their search engine spits out and the vast majority will never click beyond the first page of search results. First place in Google receives 33% of the clicks.
The higher you are on the first page of search results in your category of business largely decides how successful you will be in the online marketplace.
All The Way Media will help rank your website higher on Google, increase website traffic, and increase sales leads in a matter of weeks.