WHY SEO AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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By discovering where competitors get their backlinks, you can use the data to target the linking sites so that you can also get a backlink from them or create even better content, offer it to them and ask them to replace your competitor’s link with yours.

You see, an SEO audit will help you find and fix website errors that may impact your search results ranking, web traffic, and conversions or sales.

An SEO audit helps you identify mistakes that are keeping your website from getting the traffic it deserves and from ranking high in the SERPs. It also brings to light if any of your strategies are causing you to lose web traffic instead of attracting them.

Moreover, when you know which keywords you rank for, you will be able to identify new opportunities – thanks to regular SEO audits.

In order to make sure your website is constantly performing well, you need to keep track of its assets and weak points. In this entry, you’ll learn the true importance of SEO Audit. What is it actually and why is it so crucial for your website’s results? Dive in!

Provides a Data-Backed Progress Report.

However, if your web pages are not getting any clicks from the search results, it likely means that your pages are not what your target audience is looking for, but this gives you the opportunity to create new pieces of content or improve your site’s existing pages to match the search intent of your target audience.

Moreover, all excellent SEO strategy starts with an SEO audit of a website . If you want to have a data-driven SEO strategy and a solid baseline to compare your future results with, you’ll need a comprehensive audit of your website.

SEO audit is essentially a health check which allows domain owners (you) to analyze their website’s ability to rank in the SERPs (search engine results pages). It’s looking at your website through the eyes of Google and other search engines.

Independently conducting an SEO audit may leave a lot of areas that needed improvement. Your familiarity with your own website may make important aspects of your site go unnoticed. And that’s why conducting a third-party SEO audit can pay dividends – you can compare the results so that you can get an accurate review of your website’s overall quality.

Problems that an audit can detect include but are not limited to the following: ● External links going to your site that’s harming your ranking. ● Duplicate content that is confusing Google and other search engines. ● Missing meta tags ● Slow load time of web pages ● Error messages ● Many more.

Search Engine Optimisation starts with keywords and knowing which keywords to rank for is important because it’s a measurement of your SEO success. As you optimize and build links, your ranking for keywords should go up over time, but if there are critical issues, then your ranking would go down.

There are many SEO auditing tools to choose from, such as SEMrush, Moz, Woorank, etc. and your results may vary, but not significantly. You can also conduct a manual SEO audit for free, but it definitely would take much more time, and you will most likely miss important details. You may follow this SEO audit checklist as your reference in the future.

Also, SEO audit allows you to see areas that need improvement and detect practices that are detrimental to your website’s ranking . Aside from that, conducting an SEO audit also benefits you the following points below.

With SEO auditing tools, you can also conduct a comprehensive SEO audit of your competitor’s site. And through that, you will learn their keyword rankings, backlinks, SEO tactics, and even their weaknesses and strengths. You can see which of their content is most shared or is getting a lot of backlinks and if their strategy is effective, then by looking at how they do it, you can emulate their strategy and boost your SEO success.

Lets You Know Which Keywords You Rank For.

Google is also updating its algorithms regularly. And today, Google announced that they would be releasing a broad core algorithm update which they call the May 2020 Core Update.

SEO Audit is a routine procedure. As you continue with fixing all the issues of your website, you also need to measure all the site’s improvements continuously. An SEO audit report allows you to keep track of what the situation was like before you made all the changes; this way, you can monitor your website’s performance accurately.

These algorithm updates are really hard to keep track of, and they may or may not affect your website’s ranking. Also, Google has over 200 ranking factors, so you need to be careful with the changes you make on your site.

While most SEO campaigns focus on the on-page SEO factors like the title, meta tags, and so on, the technical SEO audit makes sure that external factors like your page load speed, server configuration, and third-party hyperlinks are not sabotaging your optimization efforts.

An SEO audit includes a report of all technical issues with your site – this includes page load time, sitemap structure and format, canonical page references, broken links, page crawl problems, and slow loading speed.

Conducting an SEO audit will allow you to see the trend of your keyword rankings, and this knowledge will help you troubleshoot traffic drops – whether already existing or impending.

Helps You Detect And Fix Errors.

And that’s where the SEO audit comes in. SEO auditing tools work with Google metrics, and they help you make data-based and up-to-date suggestions about what changes to make on your site.

Sure, you may yield the same results when you do the audit yourself, however, with an SEO audit expert who seeks the interest of your site and its rankings just as much as you do, you can act on your SEO strategies with confidence.

By analysing data gathered from our toolkit, we can highlight a number of various issues that will need to be resolved. Some issues may be critical such as server errors and 404 errors. Others will be non-critical but will require addressing, such as meta titles being too long or short.

On-page SEO is about optimising the visible content on pages on your website. These include two key areas, copy and imagery.

By reducing image file sizes, minifying CSS, HTML and JavaScript we can improve page loading times on mobile networks like 3G and improve the experience for mobile users.

What to expect from a Kanuka Digital SEO Audit?

Now, however, more users are accessing websites by mobile devices than on desktop devices.

As a result of carrying out in-depth keyword research, we can create content that can be found by users on search engines.

This focuses on any technical issues with your website that could be hindering Google’s efforts to crawl and index the site efficiently or even at all.

SEO audits are important because they review your website, highlighting the strengths and weaknesses of your site from the following:

One specific area we look at here is your XML sitemap to ensure pages are being indexed, identifying any crawl errors. This then allows us to resolve issues such as redirect chains and 404 errors.

Off-page SEO is all about SEO tasks that can be done elsewhere around the web to improve your online presence. An SEO strategy for your website should include off-site activities.

The on-page SEO information we provide in an audit contains information about keywords, such as ones you are currently ranking for, internal links in content between pages on your site and page headers you’re using.

On-page SEO.

Search Engine Optimisation (SEO) is a vital cog in our search marketing activities. It allows us to focus on what matters when improving your search presence on search engines such as Google.

One area we pay particular attention to is website speed and mobile optimisation. Google is in the process of enabling mobile first indexing on all websites.

All SEO agencies should carry out an in-depth review of your website before committing to conducting any changes to your site structure, on-site content or off-site activity.

Tasks such as outreach whereby you contact other relevant websites to see how you can work together on guest blog posts, for instance. This ultimately builds a stronger backlink profile to your website.

We recognise the importance of an SEO audit and the benefits that come with them for structuring an SEO strategy.

Site Speed and Mobile Optimisation.

We carry out a thorough review of your website in key areas including technical SEO, on-page SEO and off-page SEO.

Once an audit is complete, we can use the identified actions as the starting point for the online strategy of your business.

Are you struggling to rank above your competitors or find tackling SEO daunting? Contact Kanuka Digital and find out how we can help.

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