WHY UNIQUE CONTENT SO IMPORTANT IN SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Optimizing content during creation is done by ensuring that your content is audience-centric and follows the recommendations laid out in the previous section.

And without visibility and exposure, your content is just another one of the millions of articles that are posted every day on the web.

“You need to understand how to create a compelling headline for your content.”

2. Develop Your Outline & Format for Optimal Readability.

For now, we can conclude that the SEO value of content depends on how useful, informative, valuable, credible, and engaging it is.

And, as we’ve identified, producing useful and relevant content is the name of the game if you’re looking to rank in search engines.

Let’s take a look at how to complete each step.

On the other end of the spectrum, here’s an example of a post that’s likely to send readers away directly:

Because when content is optimized, it drastically improves your visibility.

Content and SEO.

Once again, Halpern is describing content that is, at the very least, relevant and useful to its intended audience.

3. How to Optimize Your URL.

While Cohen’s description is right on point, it’s important to understand that content found online isn’t always high quality and useful.

“High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, and/or presentations.”

For reference, it’s the highlighted portion in the image below:

The example above shows a well put together description. Here’s an example of one that could use some work:

Google’s algorithms are constantly evolving in an effort to deliver, as they say, “…useful and relevant results in a fraction of a second.”

4. Include Backlinks Throughout Your Content.

If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating optimized content.

While we’ve already identified that your main goal should be to create audience-centric content, keyword research is necessary to ensure that the resulting content can be found through search engines.

The difference between the two is clear, and it shows the importance of optimizing your title tags.

The image below provides a great example of how URL readability can affect the way a user sees results.

That mission remains the same today. The way in which they organize that information, however, has changed quite a bit over the years.

Actionable marketer Heidi Cohen describes content as:

The most effective keywords to target are longtail keywords (between 3-5 words) that have high search volume but low competition. If you’re searching for keywords with high competition your efforts will likely to fruitless.

Keywords – To discover what words are being searched by users the most, we rely on keyword research. Keywords help search engines comprehend that your content is about a certain topic. They can also tell you what specifically to write about, if there’s a higher search volume that means you’ll have a better chance of people reading your content.

Google likes when you provide sources for your content or additional resources that will help the user understand the topic better . Make sure you are interlinking between the pages on your website , to use SEO juice from other pages .

Alt text – Text that provides a description of an image for accessibility purposes.

Tone of voice – Keeping a consistent tone of voice in your writing helps the reader to understand the perspective at which you’re writing from. These factors into readability as well.

Duplicate Content.

Linking – Google has said that internal linking to other pages on your website and backlinks from other websites can also improve SEO. This also provides credibility to your content, since you’re providing more resources.

One focus keyword is ideal per page of your website. However, ensure you don’t stuff the page with this keyword, Google will penalize you if you do this. Instead maintain a reasonable keyword density, there are a number of free tools to check keyword density onli ne.

Another linking strategy that is important is b uilding b acklinks . However, don’t turn to black hat techniques to get backlinks such as buying them . Instead build relationships with other websites and send a polite email asking if they will link to your content.

Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that kind of defeats the purpose doesn’t it!?

By investing in SEO content, you can add real value to your business’ bottom line.

These tags help Google understand what a page is about when it is crawling your website. Ensure that you have title tag s and metadescriptions enriched with strategic keywords.

In order to write SEO content, you will need to know a few fundamentals.

Formatting- The way you format your writing plays an important role in SEO. Using headlines throughout the article helps the reader navigate the content better. Using bullet point allows for easier listing of items that the reader should pay attention to. Ensure you had visuals to break up the c ontent even further.

Some examples of written content are:

Over the years Google’s search algorithms continue to evolve. Pay close attention to these changes, since they tell you how to get on Google’s good side and help your pages be in top spots on the SERPs.

Using Too Many Keywords.

SEO content improves your visibility on search engines which drives traffic to your website and encourages people to purchase your products/services.

Search engines like Google want to deliver search results that are valuable and relevant to the user. What makes this SEO content is that it is created with search engines in mind.

Google values original content and doesn’t care much for copied or duplicate content. Ensure the content on your website was crafted with this in mind .

SEO content is not just any content, it needs to be high-quality and useful to the visitor. User experience is an important factor in how Google decides which content should rank in the search engines for top positions. Unfortunately, there’s a lot of bad content on the internet.

For example, if you have a blog, the best way to rank your blog posts is to write content that approaches the topic from a different perspective or provides more value than other websites that have written about the same topic.

As a result, the goal of SEO content for Google to consider it v aluable and relevant enough to be positioned on the first page o f the search engine results page (SERPs).

Readability – Google prefers content that has a certain reading level, so that readers have an easier time understanding it. As opposed to dumbing down your content, it’s more about opening it up to a wider audience who can find value in it too.

Missing Image ALT Tags.

Length – Longer content pieces (1000+ words) have been shown to rank better on search engines. However, it’s important to keep paragraphs short in blog posts and other website content. Break up paragraphs in 1-2 sen tences or at most 3-4 sentences.

Content consists of writ ten content , images, video and audio that you display on your website.

Alt tags help with accessibility, for those who are blind or have problems with their sight, alt tags help them navigate web pages by reading the alt text to them over the speaker. All graphic images are able to have alt text, and Google prefers that your pages keep this in mind.

Now that you know content is an important part of SEO, speak to an expert about how you can create the right content to help increase online vi si bility for your business.

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