WIX SITES AND SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Case in point: backlinks.

You can see that the mean and median closely align when it comes to the number of top 10 keywords for both WordPress and Wix.

If the domain was xyz.com , then we removed the keyword xyz for that particular website. This was to exclude traffic from branded queries.

The sample.

Let me give you a few examples.

Looking at the data for this “bucket” a little deeper, you’ll see that Wix Websites have a higher Domain Rating, but a lower number of dofollow referring domains.

From here, we sliced and diced the data to try to understand more about the SEO implications of these two platforms.

Wix doesn’t support the hreflang tag at the time of writing this post.

For each of the 6.4 million domains in our dataset, we pulled four key Ahrefs SEO metrics:

Let me start by saying that when it comes to the absolute basics of on-page SEO like adjusting title tags, meta descriptions, URLs, etc., Wix is okay for the most part.

#2. We found the number of top 10 keyword rankings.

Next, we wanted to run a deeper analysis of both Wix and WordPress websites with search traffic.

Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger.

And according to Ahrefs’ Site Explorer, they get around 133,000 organic visits per month.

The number of times this article was shared on Twitter.

#1. We leveled the sample sizes across the board.

The truth is, there’s no definitive answer to that question.

To kick things off, we segmented the dataset into two “buckets” relating to organic traffic:

But this data alone doesn’t prove that one platform is superior to the other.

But before doing that, we felt that we needed to level the playing field by eliminating as much bias as possible from our samples and pulling some extra data.

Contrast that with WordPress, where there are quite a few free plugins available for doing this. Here’s the one we use on the Ahrefs blog:

You will find this under the Settings menu as Get Found on Google .

Our top tip here is to spend some time taking a look at the content on the pages that rank in top positions for the keywords you are looking to target.

Wix has made huge improvements to its platform from an SEO perspective in recent years, and if you are a small business that is launching a relatively small site (often localized), then you shouldn't struggle to rank just because you are using Wix.

What SEO Features Does Wix Include?

Wix includes the Wix SEO Wiz tool that can help SEO beginners start optimizing their site in minutes.

When you run the tool, you'll simply need to add the pages you'd like to optimize and their target keywords, either from an auto import, manually, from a file or from Google Search Console and hit 'collect ideas.'

The pros of using Wix include:

You will find these editable on the same SEO (Google) tab as the title tag and meta description. Always use descript page URLs that align with the page content, separating words with hyphens (-), not underscores (_).

You can learn more in our guide to URL basics.

Title tags are so important in SEO because they inform both users and search engines what your page is all about. You can learn all about creating optimized title tags here.

Essentially, links from one website to another act as votes of quality for Google and indicate that a site should rank in prominent positions.

5. Create Great Content.

Blogging is, by far, one of the most accessible ways to use content marketing as a small business, and the great news is that Wix includes blogging functionality as standard.

Also, be sure to add unique alt tags to images on your web pages, which you can do by clicking onto any image and adding a descriptive keyword to the 'What's in the image? Tell Google' box. These tags help Google and those that use screen readers to understand what the image is about.

You can really easily integrate both Google Search Console and Google Analytics with Wix, two essential tools that you need.

But let's clear one thing up . Wix isn't for everyone.

Struggling to come up with blog post ideas? Check out this post.

There Is No Coding Needed.

Publish your site and head back to Search Console and hit verify. All done.

Work through the questions, and you will be served your own custom SEO plan that you can work through, including a checklist of tasks.

With hundreds of different starter templates available, everyone from restaurants to tradespeople can launch a site in no time at all. The platform even boasts eCommerce functionality for those looking to launch their first online store, as well as a whole host of apps to help you to do more with your website.

The cons of using Wix include:

If you are looking to launch an AMP version of your site, you won't be able to do this with Wix; it is as simple as that.

Of course, this is also not forgetting that links are primarily navigational in nature and help users to navigate through your site and find what they need.

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