WORDPRESS CATEGORY SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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It’s also useful to create internal links between blog posts within the the same category . It’s okay to link to posts in other categories but keep that to a minimum.

If you do wish to remove the word category, navigate to Yoast SEO, Search Appearance, Taxonomies, and select Remove at the Category URLs option.

A category page deserves a good name. A name that reflects what a visitor can expect to find in that particular web page.

Please note that I may earn a small commission from purchases made through product links in this article at no extra cost to you. I only recommend products I use now, have used in the past, or would use if there was a personal need.

This is useful for the reader, as they get a much better understanding of what your website is about and how to navigate through all your content. But more importantly, the search engines love it too. Google wants to know what your site is about and wants your content to be structured in a logical way so that it knows what to do with it.

WordPress Categories and the Silo Approach.

And worse, often the title of that category page is something along the lines of “Category Name Archives”.

Ranking category pages requires a lot of patience. It doesn’t happen overnight. Your blog will need to have a decent level of domain authority, otherwise it just won’t happen that easily.

The interesting thing about categories is that you don’t need to do much to get a whole new web page up and running. All you have to do is assign a new blog post to a category and that category page will automatically appear as part of your website.

Depending on how authoritative your blog is, you could absolutely rank in Google with that category page for key phrases such as “ best beaches in bali ” and “ bali beaches “.

Last updated: May 26, 2021.

Here’s why. Lots of bloggers and affiliate marketers fail to implement a proper site architecture. You may already be familiar with the term Silo in relation to website structuring. If not, you can read more about it here.

Quick Navigation:

But in short, silo-ing means structuring your website in different topics, categories, sub-niches, or whatever you wish to call them.

Categories and tags are archive pages that list blog posts associated with them. Most bloggers will never do anything with them.

It’s good practice to include at least one image that perfectly reflects the topic of the category. Make sure you include an alt tag with each image.

Add links to blog posts within the category.

Once you’ve got a good amount of content on your Bali blog, you can start optimizing these category pages.

But when used properly, category and tag pages can actually have a positive impact on your website’s overall SEO strategy. Similarly, when NOT used properly, it can have a negative impact.

So why bother giving your WordPress category pages so much attention?

Also make sure you have one image configured as the featured image, so that social media platforms such as Facebook and Twitter know which image to use when the category URL is being shared.

If you’ve never heard of the term keyword cannibalization before, it’s the concept where one URL is cannibalizing another URL within the same site because they are optimized for the same keyword or keywords .

Perhaps one of the most neglected parts of WordPress blogs is the good old category page. Whenever you navigate to a category page within a blog or website, chances are it’s not much more than a list of the latest blog posts within that category.

Let me give you an example.

1. Optimize the Page Title and SEO Title.

For example, if your blog is about traveling, and one of your categories is named “Europe”, or “Europe Travel”, you could define the page SEO title as “Europe Travel Tips and Information”.

The more optimized articles within that category, the more important that category becomes, and the more authoritative your website will become in that particular sub-niche.

To further emphasize that logical structure of your blog, it’s good to include links to these categories in the main menu . In addition, the home page should ideally also reflect that structure and have internal links to these categories, or at least the most important ones.

Sadly though, WordPress natively doesn’t support a true silo approach. There are workarounds though and also plugins that can help you implement a silo structure.

A category page is another web URL within your website. It’s a real web page, just like a blog post with 4,000 words is a real web page. As such, category pages deserve your attention, and they need to be looked after.

Let’s say you have a blog about Bali , and you’ve defined your topics/categories as follows:

When optimizing categories (with the aim to rank them), you need to be very careful that you don’t fall into the keyword cannibalization trap.

In my findings, keyword cannibalization is one of the biggest issues bloggers are struggling with. And the worst part is that they are often not even aware of it. This happens mostly with bloggers who have a ton of content.

part that follows each page title.

(Warning: if you use this step, you don’t need the rest of the post)

If you still want your category pages to be able to appear in search engine result pages, skip this one and proceed to the following steps:

Most people are aware of the fact that there’s a handy extra field at your category editor page called “ Description “. Few people use it to the full potential though.

If you are sure that your category pages are not going to generate any search traffic for you, you may just exclude them from Google’s index. One option is to use All-in-One SEO Pack for that.

2. Work on the list of posts.

This post looks at easy ways to eliminate the problem at blog category pages to make them SEO-friendlier.

WordPress SEO Pager plugin implements a multi-page customizable pager to replace the standard, boring WordPress “Earlier Posts” and “Newer Posts” links. This improves SEO as well as usability.

And for the second option you will need to change that for:

For the first option you will just need to go to the theme editor and remove.

The hugest issue with your categories is that they don’t have unique content. We’ll change that though:

We all know which issues blog templates usually have with SEO – and one of the most wide-spread problems is a duplicate content one: blog home page, categories, tags and archives basically have same content.

1. Display category descriptions:

However a much smarter plugin for that is Meta Robots WP plugin that allows to use noindex,follow robots meta tags for category pages to forbid indexing while allowing to follow the links to individual posts:

Yes, your categories are already linked to sitewide from your blog sidebar. However you should also link to them organically from the post content as well as vary the internal anchor text:

You want to make the category pages lightweight and as unique as possible. For that you need to either:

Disable Indexing of Your Categories.

By default, the category description is shown when you hover over the category link in the sidebar widget. To display it on your individual category page you will need to use the following code:

Now, if you need to modify which type of HTML tags you want to strip in your excerpts, use this plugin that:

Now, if you need any HTML in there, take advantage of this plugin: it doesn’t have a visual editor but it lets you insert any HTML in your category description.

Any other tips to optimize your blog categories? Let me know in the comments!

1. Eliminate Duplicate Content.

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