WORDPRESS ORG SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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Keywords, Links, and Titles Meet Content.

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Meta Tags contain information that describes your site’s purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on Meta Tags in WordPress takes you through the process of adding meta tags to your WordPress site.

Meta Tags # Meta Tags.

WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many site which specialize in directories of feeds and feed services.

A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

Search Engines read a file at yourdomain.com/robots.txt to get information on what they should and shouldn’t check.

Content Talks.

To submit your site’s feeds, you need to know the link to the various feeds your site provides. The article WordPress Feeds lists the various links of the feeds that come built into WordPress.

Permalinks are enhancements to your existing URLs which can improve search engine optimization by presenting your post, page, and archive URLs as something like <nowiki>http://example.com/2003/05/23/my-cheese-sandwich/</nowiki> rather than <nowiki>http://example.com/index.php?p=423</nowiki> . See Using Permalinks for more information.

Robots.txt Optimization # Robots.txt Optimization.

WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

Here are some tips for successful site submissions:

It is also useful for traffic generation and search optimization purposes to submit your site to directories. Both comprehensive directory sites and those specific to the subject or localisation of your site can be used.

WordPress by default only blocks a couple of JS files but is nearly compliant with Google’s guidance here.

Permalinks # Permalinks.

Content First.

Before getting to the details on how you can get Google to recognize you, we need to first understand these three terms:

Link Popularity.

Write Your Content with Searchers in Mind.

Directory Sites.

With the .com version, you are not able to upload any custom themes or modify any codes within the themes. There are upgrades available, but this costs money. Themes aren’t super important for SEO, but having an attractive theme that provides easy site navigation is important for user experience.

Now that we have established a brief difference between the two, let’s talk about which one is better for SEO. Ultimately, both offer SEO tools, but WordPress.com has many limitations that the .org site does offer.

WordPress.org is different in many ways from the .com version. With the .org you will be responsible for hosting your website or finding a web host to take of the maintenance and backups for you. WordPress.org is also free. However, you will have to pay for a web host and to register your domain. So, when it comes down to it WordPress.org technically it isn’t free, but it is more affordable than going through the .com version.

Which is Better for SEO?

The .com version is also limited to which plugins you can download. WordPress plugins are especially important when it comes to SEO. If you are familiar with Yoast SEO or the All in One SEO Pack you’ll be out of luck here. Both of these awesome tools aren’t available in WordPress.com. The only way to add unique page titles and meta descriptions is by upgrading to the Business Plan, which again costs additional money. SEO Tools is also very limited and in my opinion, the user-friendliness isn’t all that great.

Another beneficial SEO plugin that isn’t available with WordPress.com is the Redirection tool. This means that if you have any 301 pages that need redirects there isn’t a plugin available for that.

When it comes to optimizing your website, the .org version allows for much more freedom and control over your site. With WordPress.org no theme is off limits. There are free themes that exist, but you can also create your own theme to suit your business needs. WordPress.org also features all the plugins you’ll need for SEO, such as ones already mentioned such as Yoast SEO, All in One SEO Pack, and Redirection. There are also additional plugins to create a site map, check broken links, and make sure your website’s images are SEO friendly. It is also free to add a Google Analytics tracking code to your site’s theme. You can manually add it in the tracking code or download one of the many Google Analytics WordPress plugins.

WordPress is one of the most popular content management systems for both personal and business websites. However, what many people fail to realize is that there are two different versions: WordPress.com and WordPress.org. The two are easy to confuse, but there is definitely one that outshines the other for SEO purposes. In this post, we will compare the two and really explore which one is the better option for your website’s SEO.

WordPress.com does all the web hosting for you. This means that once you sign up and choose your domain name WordPress.com will take care of all the software and handle the web hosting for you. Basically, they take care of site maintenance, backups, updates, etc. Signing up is free with the most basic plan where your website will be a subdomain of WordPress.com. For example: yourdomain.wordpress.com. However, there are upgrades available where you can pay for a custom domain and remove the WordPress.com branding. WordPress.com also automatically places ads all over your site. Again, you can upgrade and pay more to get rid of the ads. So essentially, WordPress.com can look like a good price at first, but it can also quickly start adding up and cost you more than you initially realized.

If you haven’t already gotten the gist, WordPress.org is the champ when it comes to optimizing your website for SEO. It features all the plugins, themes, and SEO tools that are beneficial for optimization. While the .com version certainly makes it easy when it comes to hosting and maintenance, there are downsides that come with it for SEO purposes. It all boils down to what you want to do with your website, how much control you want, and if you want to optimize your site to its full potential. In conclusion, WordPress.org is the best option for SEO.

Google Analytics integration is also not part of the most basic plan for WordPress.com. Therefore in order to track organic traffic to your website you’ll have to upgrade to the Business Plan.

What is WordPress.org?

Abbey is a Search Analyst at Netvantage Marketing, an online marketing company that specialized in SEO, PPC, and social media. At Netvantage, Abbey assists with social media outreach, web optimization, and content creation.

What is WordPress.com?

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