WORDPRESS SEO CONFIGURATION

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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You don’t have to be a tech genius to use the techniques below. If you’re already using WordPress, then you’ve got what it takes!

Once you get the hang of WordPress SEO best practices, you’ll want to take your skills even further to get ahead of your competition.

Here is how you can check and update your WordPress site’s permalink structure.

Basics of WordPress SEO.

To prepare your website so that it can handle the burden comments put on your server and speed, you can split comments into multiple pages. See our tutorial on how to paginate comments in WordPress.

You need to make sure that you use images that are optimized to load faster. See our guide on how to speed up WordPress by optimizing images for the web.

However if you want even better results, then you need to follow the WordPress SEO best practices below.

When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website.

Google and other search engines use advanced algorithms to understand and rank pages appropriately in search results. However, those algorithms aren’t perfect — they still need your help to understand what your content is about.

WordPress allows you to sort your blog posts into categories and tags. This makes it easy for you to manage your content by topics, and for your users to find the content they’re looking for.

Start Using SSL/HTTPS.

We hope this article helped you learn how to properly optimize your WordPress site for SEO. Go ahead and implement a few of these WordPress SEO tips, and you should see an increase in your traffic within a few months as the search engines process your changes.

Speed and Security for WordPress SEO.

By using categories and tags properly, you make it easy for your users to browse your website. Since it’s easy for users, it also makes it easier for search engines to browse your website.

When writing your blog post, simply scroll down to the SEO section and take full advantage of it.

WWW vs non-WWW.

The good news is that it’s not that difficult to keep your WordPress site safe — see the step by step instructions in our ultimate WordPress security guide.

This will help you boost your pageviews, increases the time users spend on your site, and ultimately will improve the SEO score of your individual blog posts and pages.

We have a number of actionable steps that you need to take to properly optimize your WordPress SEO.

Once you have successfully added your sitemap, it will appear as pending. It does take Google some time to crawl your website. After a few hours, you would be able to see some stats about your sitemap. It will show you the number of links it found in your sitemap, how many of them got indexed, a ratio of images and web pages, etc.

Showing full articles everywhere also affects your page views. For example, users who subscribe to your RSS feed will be able to read the full article in their feed reader without ever visiting your website.

This is what WordPress was originally created for. Posts are your blog posts and are displayed in chronological order (from newest to oldest). To add a new post, go back to your dashboard then to the posts section and choose “add new”—it’s the same process as adding a page.

You’re WordPress install is now setup more like a traditional website, with a blog page, versus the standard blog layout in WordPress.

chronological date structure: site.com/2021/02/20/postname.

A popup will appear where you can add your URL to Search Console.

WordPress originally was set up as a blog platform, which means that anytime you added a post to your site, that post would be the top/most recent article appearing.

Adding Pages.

Once you click the Add button, you will be brought to the “verify your ownership” page.

Google Analytics is probably the single most important tool in the business owner’s and digital marketer’s toolbox. First, it’s FREE, and second, it provides you with all sorts of information about visitors to your site, including the amount of time they spend on your site, the pages they visit, the pages they come into your site on (i.e., landing pages), and more.

Your web host will be where all of the files for your site reside. When someone wants to visit your site, your host is what will serve your website up to readers.

But by far the easiest method to verify ownership is the Google Analytics process. As long as you created the analytics code installed on your site (or you have full edit access to the Analytics property) you can verify your ownership of the site.

One of the things that makes WordPress so easy and functional is that adding content is pretty straightforward.

Before we get into which plugins you should have installed on your site, let’s briefly discuss what they are and why you need them to make your site perform at its best.

post id structure: site.com/p?=555.

Once you click Create new account, you will get a setup page. Fill out your site name, URL, niche you’re in, timezone, and a few default clickboxes, then click Get tracking ID .

Before adding lots of pages and posts to your site, make sure you edit the permalink structure of your URLs.

Some of the most widely read and influential websites are run on WordPress platforms. These include The Chicago Sun Times, BBC America, The Disney Company, The New York Post, and many more. Even our own DAGMAR Marketing site is on the WordPress platform.

Install Google Analytics and Verify Your Site in Search Console.

At DAGMAR, after having used several different platforms we prefer to work with and maintain WordPress sites.

Here’s an example from our own process: We write on a wide range of SEO-related topics, and my focus is usually on local SEO. We have a Category for the overarching topic of local SEO, but within that category are all sorst of subtopics we discuss, and sometimes regularly. If I did a post on Google My Business edits, I might have the Category as “Local SEO” and the Tag as “Google My Business.” If I were writing a piece on fixing citation errors, the category would stay the same but my tag would be “Citations.”

Note: If your site has been up for a while and you’re not doing a new WordPress setup, do not randomly change your permalink structure. Doing that on an established site can destroy all of your links. You will need to set up 301 redirects to ensure all internal and external links point to the right pages and posts.

If you’re interested in having a website developed (or even doing it yourself), you’ve probably run across a lot of information on types of sites, platforms, CMS, and other aspects of building a website. The question is: What platform will be best for you?

Next, you need to set up Google Search Console via Webmaster Tools. This tool will give you more insights into how visitors find your site, the click through rate for specific search terms, and how many clicks pages and terms are getting.

You’ll want to choose a web host that has reputable customer service and, ideally, one that is experienced with WordPress hosting. There are quite a few good services available, including:

This is a biggie, and I’m not too proud to admit: I’ve made this mistake a few times, once with some serious consequences.

Headers/Footers.

As long as you have administrator rights to a site, you can install plugins with ease. Simply go to the Plugins section of your WordPress dashboard and add new (under Installed plugins is where you can also uninstall plugins that aren’t needed). Advanced users can also install plugins via FTP, but really it’s just easier to install them from the WordPress dashboard.

Plugins are simply software programs that are installed on your WordPress site to add specific functionality or features to your site.

If the magic of Disney trusts WordPress to their website, you can bet it will work for your site as well.

But if you’re running a service business or you sell products, and information is secondary to your offerings, then a static homepage is probably best for your needs.

Whichever type of hosting you decide on, just ensure they can provide adequate WordPress support and will make sure your website is always online.

WordPress does allow you to get a free URL as a subdomain of WordPress.org. If you’re just interested in blogging or a do-it-yourselfer wanting to get a feel for WordPress, this can be a good place to start.

Google gives you a few options here, including using your hosting service and uploading another snippet of code.

If you’ve ever written in MS Word, Google Docs, or any old-school word processor you should be able to figure out how to write using the WordPress editor.

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