WORDPRESS VS MAGENTO SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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But despite all these similarities, these platforms are completely different and serve different purposes.

Thanks to different plugins, you can definitely add a blog page to your Magento 2, for example, by using our Blog Pro extension, and vise versa, launch online sales on WordPress by enabling WooCommerce plugin. But these platforms (Magento 2 and WP) don’t compete directly. To make it clear, check the table with the main built-in features of each platform:

Have you decided to launch your website and now are confused about what CMS to choose? In this article, we’ll explain the difference between famous platforms: Magento 2 and WordPress.

Similarities of Magento 2 and WordPress.

These 2 CMS have many aspects in common. Both of them are:

The core idea of these platforms is completely different:

WordPress.

Magento 2.

Have no time to read? Watch this short video to learn the difference between Magento and WordPress in less than a minute:

There is no need to compare Magento and WordPress and decide which is better because these platforms are too different. Your choice depends on what goal your future website has.

Differences between Magento 2 and WordPress.

Magento 2 vs WordPress: which to choose?

As you can probably tell from the interface above, blogging will be more difficult on Magento than on WordPress.

The hourly rates for developers vary based on their experience level, but a quality Magento developer will charge between $65 to $150 per hour, on average. Please note that some may charge a fixed price for set deliverables rather than an hourly rate.

Magento offers a robust range of ecommerce features out-of-the-box, particularly in comparison to WordPress’s lack of any out-of-the-box features. However, you’ll likely be missing a few key features and need to install extensions from the Magento marketplace.

What sets WordPress apart is that you can download and purchase a range of SEO plugins or optimize any part of your site’s underlying code. That way, more advanced users can remove any unnecessary code that’s slowing down their site or preventing search engine bots from crawling and indexing it. And non-technical users can download or purchase WordPress plugins like Yoast SEO, WP Rocket, and Redirection to help simplify and automate parts of the optimization process.

While Magento Commerce comes with built-in security features, including a Web Application Firewall and DDoS services, Magento Open Source does not. That means you might need to download extensions to help protect your site. The good news is there are over 750 security apps available in the Magento marketplace. The bad news? While some are free, the premium apps range from $25 to $8,000.

Magento for Blogging.

With this method, you’re integrating Magento into WordPress. That means you’ll have all the WordPress features, plugins, and themes available to customize your site.

One of the most popular choices is the free blog extension by AheadWorks. Installing this extension you will add a section called “Blog” in your admin dashboard. In that section, you can configure your blog settings, add posts, organize them with categories, and more.

Below let’s compare the SEO features and tools of Magento and WordPress so you can pick the platform that most aligns with your ecommerce SEO strategy.

Adding a blog section to your online store can help attract more potential customers and boost sales, among other benefits. Let’s take a look at how easy it is to add a blog on Magento and WordPress below.

With this in mind, let’s compare the ecommerce features and extensions of Magento and WordPress below.

The costs of premium themes, apps, and freelance developers tend to be higher on Magento than on WordPress. Let’s take a closer look at each factor below.

If you’re looking for additional functionality — like the ability to track and segment customers in a CRM — then you can explore over 3,000 add-ons and apps available in Magento’s Extensions marketplace.

Since you’ll have to manually carry out most of these tasks, Magento is ideal for users who are well-versed in SEO best practices.

It’s important to understand that with this method, you’re integrating WordPress into Magento. So you’ll only have the built-in blogging features of WordPress, and cannot use a WordPress theme. If you’d like more control over your WordPress blog, then you can install Fishpig’s Shortcodes & Widgets add-on . This will enable you to add any plugin that uses shortcodes, like Elementor , Gravity Forms , and more, for more customization options.

You can also choose from thousands of themes and plugins that are specifically designed for blogging. For example, let’s say you build a WooCommerce store with the Storefront theme. You can then purchase the Storefront Blog Customizer extension to choose different layouts for your blog and display recent blog posts on your homepage.

WordPress Price.

To protect sites hosted on its platform, WordPress is built on a secure code that is constantly being updated and improved by a dedicated security team of 25 experts. And, unlike on Magento, the update process on WordPress is not manual. WordPress has an auto-update mechanism that allows users to schedule automatic updates when there is a new security patch. This is a critical — and underutilized — functionality considering that 36.7% of infected WordPress sites in 2018 were running an outdated version of WordPress.

Blogging functionality is not included out-of-the-box with Magento. That means you’ll need to use a custom extension to add a blog to your store. You can search the Magento marketplace for an extension that will meet your needs.

Because these costs vary so widely in price, the total cost of building and managing a Magento store ranges dramatically. According to the agency Aitoc, a basic Magento store starts at $15,000.

While there are almost 4,000 free themes available in the WordPress repository, you may need to purchase a premium theme to get the exact look and feel you want for your site. Premium themes, which are available at Theme Forest, Elegant Themes, and other third-party marketplaces, typically cost between $60 and $200.

But there may be some missing features that require you to purchase premium plugins. You can find these in the WooCommerce store, which has over 300 premium extensions ranging from $29 to $299, and other third-party sites. For example, if you want to add recommendations to your visitors’ shopping carts, then you can pay an annual subscription of $29 for WooCommerce’s Cart Add-ons extension. And if you’re looking for automatic internal link suggestions and other ways to optimize your store’s blog, you can buy the Yoast SEO Premium plugin for a one-time fee of $89.

You can click on any of the links below to jump to that section, or keep scrolling.

Similarly to Magento Open Source, the question of whether WordPress is secure really comes down to what steps the site owner is taking to keep their site safe. In addition to regularly updating your plugins and themes and using safe login procedures, you can download or purchase security plugins to monitor your site. The best WordPress security plugins are free, or offer a free version of their tool, so you don’t have to worry about not being able to afford to keep your site safe.

Magento Apps.

As open-source software, Magento and WordPress are both free to download. But launching your store will require you to pay for hosting, domain registration, and any premium themes and add-ons you want to install. You may also need to hire a developer for help setting up your site.

Like Magento, WordPress enables you to easily customize your image alt-text, meta descriptions, headings, and custom URLs and choose a responsive theme to design your store.

Security is one of the most important factors to consider when choosing a content management system (CMS) for your site.

By offering more features and tools for building an SEO-friendly site, WordPress enables users with different levels of SEO experience to optimize their stores.

Magento lacks blogging functionality out-of-the-box, whereas WordPress lacks ecommerce functionality out-of-the-box. A few years ago, you’d have had to pick which was more important to you: blogging or ecommerce. But today you don’t have to choose. You can integrate these content management systems to get the best of both worlds — an ecommerce site with a blog section — using a Magento extension or a WordPress plugin. Let’s take a look at both options below.

Rates for WordPress developers vary widely but tend to be lower than the rates of Magento developers. On Upwork, the rates range from $5 to $125 per hour.

Below we’ll focus on those three factors to compare how much it will cost to build and manage a store on Magento and WordPress.

The last cost you might need to factor in is hiring a developer. Because Magento is a more complex platform than WordPress, you’re more likely to need to hire a developer to help set up and customize your site.

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