YOAST LOCAL SEO

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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If your business only has a single location, that location will automatically be set as the primary location. So, in this case, you won’t need to do anything.

Select one of your locations in the dropdown menu next to ‘Primary location’. Make sure you’ve added locations to Local SEO for WordPress (‘Locations’ > ‘New Location’).

Go to the Business info tab in the Local SEO settings.

Table of contents.

If you have a big company with multiple locations, you might have one main location. Your head office, for example. In this case, you should set that location as the primary location. This allows the Local SEO plugin to output the correct site-wide LocalBusiness schema for companies with multiple locations but one primary location.

In version 13.9 of the Local SEO for WordPress plugin, we’ve introduced an option to set the primary location of your business. In this article, we’ll explore when and why you should set a primary location and we’ll tell you how to go about this. Let’s dive in!

Time needed: 2 minutes.

Make sure the toggle below ‘My business has multiple locations’ is switched to ‘Yes’.

In the admin menu on the right-hand side, click ‘SEO’ and then ‘Local SEO’. You’ll be on the Business info tab in the Local SEO settings.

Make sure to click ‘Save changes’ to save the changes you’ve made to the settings.

When and why to set a primary location.

How to set a primary location in Local SEO.

The Local SEO training consists of four mandatory and one optional module. To get you warmed up, we cover the basics of holistic SEO and local SEO in the first module.

The third module is about what you can do beyond your website. We explain how you can get reviews, citations, links, and how to use social media . All of these things are necessary to rank high in the local search results, get noticed, and leave your brand stamp online. By the end of this module, you’ll be itching to roll up your sleeves and start working on your local SEO!

Module four is all about Google My Business , Google’s tool that allows you to create an online business profile. You’ll learn how, with this tool and a little effort, you can get a lot of online visibility for your local business.

Get the Local SEO plugin to make ranking even easier!

You get access to all of the course content, consisting of:

You’ll also meet some other Yoast experts: Willemien Hallebeek, Annelieke van den Berg, Siobhan Gremmen-Cunningham, Maartje van Erp, and Fleur Heesen .

Lastly, in the optional module, we show you how, by using the Yoast Local SEO plugin , you can strengthen your local SEO presence, and create pages that rank and get attention.

Our instructors are enthusiastic, knowledgable, and excited to pass on their knowledge to you!

you own a small business and a website, but you’re yet not working on link and citation building, reviews, social media, etc. Many people don’t know there’s more to local SEO than a technically excellent site with engaging content. Are you working on the off-page SEO for your local business site? In this online course, we teach you how you can get links and citations for your site, how you should use social media, and how you can get and respond to reviews. you own a small business and a website, but you don’t know if local SEO is worth your time. If you have a local business, optimizing your website is also about making sure people can find you in real life. Google’s local search results are also featured in Google Maps, in-car navigation devices, Google Assistant searches, and many other media. Nowadays, it’s crucial for local businesses to be listed in these search results. In this course, we’ll show you what the impact of local SEO can be and how it can help you to get more customers to your store! you want to know what is new in local SEO! In this course, our SEO experts cover the latest trends in local SEO. And of course, this course will be regularly updated!

P.S. Did you know we also have a free WordPress for beginners training? This course teaches you the ins and outs of creating and maintaining a WordPress site!

This course features some of the top Yoast experts. Meet…

How is the course set up?

Finishing a course is a great accomplishment. You’d certainly like to share that with the world, and we make that possible! After completing the course, you’ll get a Yoast certificate and a badge you can display on your website, or add to y our CV or LinkedIn profile.

All in all, this course will present you with a lot of tools to attract more people to your shop, online and offline!

Instead of taking a stroll to the shop, more and more people choose to scroll and browse online for products and services. From the comfort of their home, they can read reviews, look at photos of products and decide what to get. As a (small) business owner, are you doing everything you can to let people find you online? Do you think you can improve your online presence to attract more customers to your shop?

You don’t need the Local SEO plugin to follow this course. But it does make ranking high in Google and getting more traffic to your website and store even easier . Simply put, this is what you’ll get:

It will take you a little over 2 hours to watch all the videos. But you don’t have to stop there. We encourage you to invest all the time you need to think about how you can apply what you learned to your particular situation.

After this training, you will know…

In this course, we teach you how to set up a winning local SEO strategy and get your business among the top local search results. In five short modules, we pack all the knowledge you need to get started (or improve) your Local SEO. The engaging videos, plentiful examples, and challenging quizzes will surely get you inspired and ready to turn your local business website into a star performer .

In the second module, we go straight to the point and take a deep dive into local SEO. First, we get you ready to polish your site’s technical aspects , such as crawlability, structured data use, and mobile-friendliness. All of these are essential for ranking and user experience. In this module, we’ll also give you tips on how to write the best content for your local audience!

You don’t need the Local SEO plugin to follow this course. But it does make ranking high in Google and getting more traffic to your website and store even easier . Simply put, this is what you’ll get:

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