YOUTUBE CHANNEL SEO AUDIT

Matthew Carter
Hello friends, my name is Matthew Carter. I’m a professional link builder for a large SEO agency in New York City.

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It is helpful to provide viewers with sneak peeks that entice them to continue viewing other videos on your channel.

Next, you need to create a Brand Account – not a personal one. If you already have a channel but have doubts about the setup, you can easily check it out .

It may sound simple, but there are just a few steps to growing a channel. But, as you have probably guessed, that does not mean it is easy to succeed in creating a successful YouTube channel.

It all starts with the channel.

You can also see how users find you and how successful you are at converting them.

· 4K Ultra High Definition Video – 25 Mbps.

You identify relevant YouTube keywords with Keyword Tool and YouTube. Keyword Planner and Google Trends will help you determine how big your potential search volume is. Keep in mind that Keyword Planner gives you the number of monthly searches on Google – not YouTube.

It is important that you constantly think about your keyword relevance. If your keywords are not relevant to the video, your work will be wasted. You cannot cheat your way to relevance. The users and YouTube will decide this swiftly and without hesitation.

You can read more about how to work with your YouTube SEO and strategy in the following sections.

The sooner you start with YouTube SEO and optimizing your content, the sooner you can reap the benefits. You can optimise several of the factors that you cannot directly influence. We will tell you more about this in How to grow your channel with YouTube SEO .

Your video description must be unique and can hold up to 5,000 characters. We recommend you use them all. There may be some cases where YouTube determines your text is too long, even if you have not used all 5,000 characters. So always keep a few hundred characters below the maximum.

Description.

The addition of videos helps make your site more valuable to users while increasing watch time – which is even more important.

There are several different tools that can help track YouTube placements and find relevant keywords. I focus on the free tools in this blog post.

In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform. I will take you through all the important steps.

Keep in mind that if you have not streamed before, it can significantly change the way your users view and interact with your content.

Video plays an important role in the user journey because it has become a natural part of the way we search for products and services. Accordingly, YouTube has also become an integral part of the user journey before, during and after the purchase.

How to grow your channel with YouTube SEO.

You can add your own subtitles rather than relying on auto-generated subtitles which are not available in some languages. Because speech recognition is not working 100% yet, the quality may vary, so you should always check your subtitles.

Video quality also plays a role. It is important that the quality is good enough – preferably HD or above. Many cameras and cell phones today can film in such high quality that you can use the videos on YouTube.

In 2021, video will account for 82% of total internet traffic. At the same time, video consumption on mobile is up 22% YoY . And there is nothing to suggest that growth will stop any time soon. Four times as many consumers would rather watch a video about a product than read about it.

There are a lot of things you can optimise with YouTube SEO. This applies to both the channel itself, playlists, and videos. On some things you can have influence directly, while you can only indirectly influence others. You can read more about the most important things to optimise later in the blog post.

Use subtitles even if your video is in your audience’s native language. Bear in mind there are many who watch videos without audio. Therefore, subtitles are generally a good idea and they can be switched on/off in the video player if they are not hard-coded.

By doing this you go from having a typically generic strategy to having multiple direct measurement points and actions. It is easier to do YouTube SEO when you know how to be successful. Need help with your strategy and goals? Keep track of your KPIs here .

In short, the Weak Point Method is when you look for keyword opportunities where YouTube, Pinterest, Quora, etc. are ranking.

That said, you can find all kinds of niche sites and keyword opportunities using YouTube. Here’s how:

YouTube deserves its SEO performance because of the genius platform they’ve built. If you enjoyed this SEO analysis, please subscribe to get notified when I publish a new one.

We’re both tapping into each other’s audiences.

The intention is obvious because more time spent on YouTube equates to more ad revenue. I could dedicate an entire post to YouTube’s user experience, but there’s one big takeaway:

Method #1: Find Niche Site Ideas.

User-generated content is the basis of YouTube’s entire business model. YouTube itself creates very little content and it isn’t the reason why it’s popular. The reason why YouTube succeeds is because of its creators.

These numbers are huge and a lot of it is from YouTube’s ridiculous website authority.

I actually call this the “Weak Point Method” when doing SEO competitor analysis.

In this first SEO audit, I’m going to analyze YouTube.

Let’s dive into my findings and then how you can emulate YouTube to get better SEO results yourself.

95%) come from non-branded keywords.

At this point, you see how YouTube’s business model is 100% dependent on the success of its creators. And the reason, why 99% of people create content on YouTube, is because A) there’s a massive audience that uses it and B) they’ll likely benefit from doing so.

One commonality among YouTube videos that rank well on Google is that they also perform well on YouTube search. So that means you should aim to rank on YouTube and then work hard to rank on Google as well.

However, you’re going to learn right now that YouTube is the most incredible SEO machine there is.

6. Find Lucrative (Uncompetitive) Niche Site Ideas.

Parasite SEO is one of the most neglected methods. In short, “Parasite SEO” is the process of ranking pages on websites that you don’t own. In particular, ranking pages on websites with a ton of authority like YouTube.

The beautiful thing about YouTube is that it’s a linkable asset within itself. Like how Google itself is linkable because it’s such an awesome search engine.

You should get excited whenever you see these pages ranking because it’s a sign that it’s a low competition keyword.

That is also why building PBNs is such an effective method.

The Youtube algorithm tries to serve you with the best and most relevant content available. I do believe that every business can benefit from being more content-centric.

The real beauty of Parasite SEO is that you won’t need as many backlinks to rank. These authority websites have already done the heavy lifting.

9. Be Content-Centric.

Your homepage is often the most powerful page on your website. So that means YouTube is getting thousands of powerful homepage links.

The two most popular websites online, Google and YouTube, are 100% content-centric above all else.

Open up Ahrefs, click on the Site Explorer and enter YouTube.com. Go to Organic Keywords and set the following filters:

You don’t need to build a complex algorithm to achieve better dwell time. Focus on relevance and you’ll improve user engagement on your site.

According to SEMRush, YouTube.com ranks in the top 100 of Google for roughly 95 million keywords.

Try to serve relevant content to your users.

YouTube is the most popular website on Google’s organic search according to Ahrefs.

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